Frequently asked questions

We build for specialist trade contractors across many trades: electricians, plumbers, HVAC contractors, painters, landscapers, concrete and masonry crews, flooring contractors, fencing and garage door companies, and more. Each site is built around the pages that specific trade needs, not a generic "contractor" template with the trade name swapped in.

7 days on Site Crew, 10 on Site Foreman while the AI agents are trained, and 15 on Site General with the Content Engine running. The clock starts at the onboarding call, not at purchase, so the sooner the onboarding form is in, the sooner you are live.

The website itself, hosting, one domain, weekly detail updates, researched articles, CRM routing for every enquiry and 5 revisions a month, on every plan. Site Foreman adds the AI Engine and Site General adds the Content Engine on top of everything in the plans below it.

A revision is any change request you send, and there is no limit on how much goes into one. A new service page, an updated service area, a different set of project photos, a color change: each is one revision. So is something much larger. "Build pages for three new towns, here is the copy for each" is one revision, not three. 5 are included every month. After that, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere. Every revision is completed within 2 to 5 working days, whatever the size.

Raise it in your client portal. You describe the change, attach anything we need, such as new job site photos, and it lands with the team as a tracked request so you can see where it is. You can also email us or reply to any thread with our team, and we log it for you. Unused revisions do not roll over to the next month.

Yes. Adding a new service page or a new service area page is a normal revision, the same as editing an existing page. If your crew starts offering a new service or expands into a new county, that is exactly the kind of change the included revisions are for.

Both, on every plan. Technical SEO (speed, structure, sitemaps), on-page SEO (titles, descriptions, headings, internal links), a page for every service and every town you serve, schema markup and weekly articles are all part of the build and the monthly service. If the site is not ranking for local searches in your area within 3 to 5 months of launch, we keep doing the search work at no extra charge until it is.

A location page is a page on your site for one town or county you serve, naming the services you run there. They let you show up when someone searches "water heater repair in Katy" rather than only in the town where your shop sits. We build one for each area you name during onboarding, each written to be genuinely different, and adding more later is a normal revision.

AEO, answer engine optimization, means writing pages so Google can lift a clear answer into a featured snippet or a voice answer: answer-first paragraphs, FAQ blocks and short structured answers. GEO, generative engine optimization, means making the site easy for AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews to read and cite: an llms.txt file, consistent business details and plainly stated facts. Both are built into every site.

Nobody can guarantee that, and anyone who does is guessing. What we do is make it more likely: clean structured data, consistent name and service details on every page, an llms.txt file and answer-first content that AI assistants can quote accurately. We never block the AI crawlers that power those answers.

JSON-LD structured data for your business (Organization or LocalBusiness), each service, FAQ blocks and breadcrumbs, generated from the same data as the visible page so the two never disagree. Review markup is added only for real reviews you have permission to show.

It can help. Google Ads Quality Score includes landing page experience, so a fast page that matches the search helps that part of the score, which can lower cost per click. A fast page also means more of the visitors you paid for stay long enough to call. We do not promise a specific drop in cost per click, and we do not manage the ad campaigns themselves.

Every site includes a privacy policy written for your business, terms of use, a cookie policy with a consent banner that genuinely holds back tracking scripts until the visitor agrees, and an accessibility statement. They are built to help you meet the usual expectations for a US business website. They are not legal advice, and your attorney has the final word.

Several states, including California and Florida, require a contractor license number to appear in advertising, and a website counts as advertising. We place your license number where your state expects it and where a homeowner looks for it. Tell us every license and insurance detail you want shown during onboarding.

Pages are built with WCAG 2.1 AA as the working target, the accessibility benchmark most often referenced for ADA website questions in the United States. That means keyboard access, visible focus, readable contrast, labeled form fields and text alternatives for images. It helps you meet accessibility expectations; it is not a legal guarantee, and content you ask us to add, such as third-party widgets, can affect it.

Any form that can start a text conversation carries plain consent wording and an opt-out line, written with the Telephone Consumer Protection Act (TCPA) in mind. On the plans with the AI Engine, we also file the A2P 10DLC carrier registration that business texting now requires, with the carrier fee passed through at cost.

No. One domain is included free for as long as your plan is active, registered in your name through Cloudflare Registrar or Spaceship, so you own it outright. If you already have a domain we point it at the new site instead and nothing changes for a customer who already has your current address saved. If you ever leave, tell us where to send the domain and we transfer it at no charge.

In most cases, yes. Email is usually handled by a separate provider from the website, so pointing your domain at the new site typically does not disrupt email. We check your current setup during onboarding and flag anything that needs a small change before we touch DNS.

You pay the monthly fee for the tier you choose up front: $127, $267 plus AI usage, or $647 a month. The $697 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.

Email us and say you want to cancel. Your message must reach us at least 2 business days before your next invoice date, during business hours, which are 9:00 to 17:00 Central Time, Monday to Friday. A message sent outside those hours counts from the start of the next business day, so a weekend email does not give 2 business days of notice for an invoice due Monday or Tuesday. With valid notice, no further invoice is raised and your site runs to the end of the month you have paid for. With late notice, the next invoice is charged as normal and the cancellation takes effect at the end of that month.

No. All sales are final, and that includes monthly fees, the build fee, extra revisions and any cost we pass through at what our providers charge us. We do not refund for a change of mind or for a month you did not use. The one exception is a duplicate or incorrect charge made by our billing: tell us within 30 days and we correct it within 10 working days. The build fee is charged only after you have approved your site, which is exactly why it is not refundable afterward.

Yes. Moving up to add the AI Engine or the Content Engine takes effect on your next billing date and does not restart your launch timeline. Moving down is handled the same way and also takes effect from the next invoice, since fees already paid for the current month are not refunded.