Trade set / Flooring
A website where material choice and room type both get their own page
A flooring website earns its keep by matching the exact material and room someone is researching, hardwood, tile, vinyl plank or carpet, rather than making a homeowner scroll through unrelated options to find theirs.
01 Defect list
What usually goes wrong for flooring contractors
- 01
Hardwood, tile and vinyl plank are different buying decisions with different price points, and the site treats them as one undifferentiated "flooring" page.
- 02
There is no way to see finished rooms by material type, so a visitor cannot picture the specific look they are considering.
- 03
Installation and material sourcing are conflated, when many buyers specifically want to know whether you supply materials or install what they already bought.
- 04
Commercial flooring for offices and retail spaces has no page of its own, missing a distinct and often larger buyer.
02 Scope
What flooring get, and when
- Live in 7 days on Site Crew, 10 with the AI Engine, 15 with the Content Engine
- Pages The 8 page types below, plus a page for each service and town you name
- Articles 2 to 3 a week, 2,500 to 3,200 words each, written for flooring
- Changes 5 revisions a month, each within 2 to 5 working days
- AI Engine AI receptionist, site chat and SMS follow-up on Site Foreman ($267 a month plus usage) and Site General
- Build fee $697, invoiced only after you approve the finished site
Flooring buyers from Pittsburgh to Phoenix compare materials before they compare installers, so material pages come first and the quote form narrows the options.
03 Page schedule
The pages your site will carry
A real page for each of these, not a generic template with your name on it.
- 01Home
- 02Hardwood flooring
- 03Tile and stone
- 04Vinyl plank and laminate
- 05Carpet
- 06Commercial flooring
- 07Project gallery
- 08Quote request
Tool schedule
Room and material quote request form
Asks room type, approximate square footage and material preference, so the quote that comes back can already narrow to real options and price ranges.
04 Client notes
What flooring say about their site
People used to ring just to check their trade service requests form had actually gone through. Submitters now see exactly what we will do with their request and when to expect us. A modest change with an outsized effect on our mornings.
What they got Submission acknowledgment and follow-up for trade service requests
I appreciated being asked to separate new trade service requests from ongoing conversations. Visitors choose what they are doing first, and each choice leads to a fit-for-purpose form. The morning triage is minutes rather than an hour.
What they got Inquiry categories and guided navigation for trade service requests
05 Compliance schedule
What compliance comes built into a site for flooring?
All of these, on every plan. They are built to help you meet the rules a US trade business website is usually expected to follow.
- Privacy policyWritten for your business, naming what your forms collect and where it goes. Not a copied page naming someone else.
- Terms of usePlain terms for using your site, estimators and forms.
- Cookie policy and real consentA consent banner that actually holds back analytics and ad tracking until the visitor agrees, not one that only looks like it does.
- Accessibility statementPages are built with WCAG 2.1 AA as the working target, the accessibility benchmark most often referenced for ADA website questions in the United States.
- License number where your state expects itSeveral states, including California and Florida, require a contractor license number to appear in advertising, and a website counts as advertising. We place your license number where your state expects it and where a homeowner looks for it.
- SMS consent wordingAny form that can start a text conversation carries plain consent wording and an opt-out line, written with the Telephone Consumer Protection Act (TCPA) in mind.
- AI that knows its limitsOn the AI plans, the receptionist and chat never give safety, code or licensing advice. Those questions go to a person at your business.
Built with these rules in mind, not a guarantee of compliance and not legal advice. Your licensing board or attorney has the final word on what your state requires.
06 Rate schedule
Three ways to run it
- Site CrewThe website, fully managedLive in 7 days
- Site ForemanEverything, plus the AI EngineLive in 10 days
- Site GeneralEverything, plus the Content EngineLive in 15 days
Plus a $697 one-time build fee, invoiced only after launch.
Compare the plansQuestions from flooring contractors
Can each material type have its own gallery?
Yes. Hardwood, tile and vinyl plank galleries are kept separate so a visitor considering one material sees only relevant rooms, rather than a mixed gallery that makes comparison harder.
Do you build a page for installing customer-supplied materials?
Yes, if that is part of your business. We add a page clarifying which services include material sourcing and which are installation-only, so the enquiry that reaches you already matches what you offer.
Do hardwood, LVP, tile and carpet each get a page?
Yes. Every material you install gets its own page and gallery, so a visitor weighing one material sees only relevant rooms.
Can the form ask room type and square footage?
Yes. The room and material form asks both, plus material preference, so your quote can narrow to real options.
Do you build a showroom page?
If you have a showroom, yes: hours, address, what is on display and how to book a visit.
Can you explain refinishing versus replacement?
Yes. Refinishing and replacement get separate pages, and articles can walk homeowners through the choice as general information.
Will the site mention financing?
If you offer financing, we build a page for it and link it from the material pages.
What do we have to provide?
Your services, materials, towns and any job photos. We write the copy from the onboarding form and call, and use trade photography until your photos arrive.