Trade set / Painting
A website where the work itself does the selling
A painting contractor's website earns its keep by showing real finished work next to the exact service someone is searching for, interior, exterior or commercial, rather than one generic gallery buried at the bottom of the home page.
01 Defect list
What usually goes wrong for painting contractors
- 01
Interior, exterior and commercial painting are different buyers with different timelines, and the site treats them as one audience on one page.
- 02
The project gallery is an afterthought instead of the centerpiece it should be for a visual trade.
- 03
Color consultation, a service many painters offer, has no page of its own and gets lost in a bullet list.
- 04
There is no way to show which neighborhoods or towns a crew regularly works in, so the site reads as if it could be based anywhere.
02 Scope
What painting get, and when
- Live in 7 days on Site Crew, 10 with the AI Engine, 15 with the Content Engine
- Pages The 8 page types below, plus a page for each service and town you name
- Articles 2 to 3 a week, 2,500 to 3,200 words each, written for painting
- Changes 5 revisions a month, each within 2 to 5 working days
- AI Engine AI receptionist, site chat and SMS follow-up on Site Foreman ($267 a month plus usage) and Site General
- Build fee $697, invoiced only after you approve the finished site
From Atlanta and Charlotte homeowners to New York property managers, painting buyers want to see the work first, so galleries lead and quote forms take photos.
03 Page schedule
The pages your site will carry
A real page for each of these, not a generic template with your name on it.
- 01Home
- 02Interior painting
- 03Exterior painting
- 04Commercial painting
- 05Project gallery
- 06Color consultation
- 07Service area pages
- 08Quote request
Tool schedule
Scope-and-photo quote request form
Lets a homeowner upload photos of the space and describe square footage, so the first response back can already be closer to a real estimate.
04 Client notes
What painting say about their site
We have more than one contact point, and the old trade service requests page never said which applied where. The visitor picks their location once, and it follows the message all the way to the reply. Customers no longer need a map of our internal structure.
What they got Location information and contact routing for trade service requests
Our old trade service requests page said all the right things and showed none of them. The claims are still there, but now they come with the evidence attached. It feels closer to a real conversation with our office than to a brochure.
What they got Reference content and service presentation for trade service requests
05 Compliance schedule
What compliance comes built into a site for painting?
All of these, on every plan. They are built to help you meet the rules a US trade business website is usually expected to follow.
- Privacy policyWritten for your business, naming what your forms collect and where it goes. Not a copied page naming someone else.
- Terms of usePlain terms for using your site, estimators and forms.
- Cookie policy and real consentA consent banner that actually holds back analytics and ad tracking until the visitor agrees, not one that only looks like it does.
- Accessibility statementPages are built with WCAG 2.1 AA as the working target, the accessibility benchmark most often referenced for ADA website questions in the United States.
- License number where your state expects itSeveral states, including California and Florida, require a contractor license number to appear in advertising, and a website counts as advertising. We place your license number where your state expects it and where a homeowner looks for it.
- SMS consent wordingAny form that can start a text conversation carries plain consent wording and an opt-out line, written with the Telephone Consumer Protection Act (TCPA) in mind.
- AI that knows its limitsOn the AI plans, the receptionist and chat never give safety, code or licensing advice. Those questions go to a person at your business.
Built with these rules in mind, not a guarantee of compliance and not legal advice. Your licensing board or attorney has the final word on what your state requires.
06 Rate schedule
Three ways to run it
- Site CrewThe website, fully managedLive in 7 days
- Site ForemanEverything, plus the AI EngineLive in 10 days
- Site GeneralEverything, plus the Content EngineLive in 15 days
Plus a $697 one-time build fee, invoiced only after launch.
Compare the plansQuestions from painting contractors
Can the gallery be organized by project type?
Yes. Interior, exterior and commercial work can each have their own gallery section, so a visitor comparing quotes for one type of job sees exactly that kind of work first.
Do you write the descriptions for each project, or do we?
You send photos and a line or two of context; we write the description in the site's voice. Adding new projects is a normal revision, so the gallery keeps growing with your finished jobs.
How do job photos get onto the site?
Text or email them. They go into the right gallery as part of the weekly updates or as a revision, and we write a short caption.
Can homeowners send photos with a quote request?
Yes. The painting quote form lets them upload photos of the space and describe square footage, so your first reply can be closer to a real estimate.
Do you build pages for cabinet painting and specialty finishes?
Yes. Cabinet refinishing, exterior, interior, commercial, deck staining: each service you offer gets its own page.
Will the site look like other painters' sites?
No. The structure follows what works for painters; your photos, colors and copy make it yours.
Can you target property managers as well as homeowners?
Yes. Commercial and repaint programs for property managers get their own pages, written for how they buy.
What does it cost?
From $127 a month, with a $697 build fee invoiced only after your site is live and approved.