Trade set / Plumbers
A website that answers the leak, the clog and the water heater at 9pm
A plumbing website earns its keep in the moment someone is standing over a leak searching on their phone, so speed, a visible phone number and a page for the exact job matter more than anything else on the site.
01 Defect list
What usually goes wrong for plumbers
- 01
The site is slow on mobile, which is exactly when most plumbing searches happen, mid-emergency, on a phone.
- 02
Drain cleaning, water heater repair and repiping share one vague "plumbing services" page instead of each ranking on its own.
- 03
There is no page built around emergency response, so a genuine emergency search has nothing built to answer it.
- 04
Reviews and past jobs live nowhere on the site, so nothing backs up the claim of being reliable to a stranger comparing three plumbers at once.
02 Scope
What plumbers get, and when
- Live in 7 days on Site Crew, 10 with the AI Engine, 15 with the Content Engine
- Pages The 8 page types below, plus a page for each service and town you name
- Articles 2 to 3 a week, 2,500 to 3,200 words each, written for plumbers
- Changes 5 revisions a month, each within 2 to 5 working days
- AI Engine AI receptionist, site chat and SMS follow-up on Site Foreman ($267 a month plus usage) and Site General
- Build fee $697, invoiced only after you approve the finished site
Plumbing companies from Tampa and Miami to Houston and Phoenix get the same structure: an emergency path for the burst pipe at 9pm and separate pages for the planned work that fills the calendar.
03 Page schedule
The pages your site will carry
A real page for each of these, not a generic template with your name on it.
- 01Home
- 02Emergency plumbing
- 03Drain cleaning
- 04Water heater repair and installation
- 05Repiping
- 06Service area pages
- 07Reviews
- 08Quote request
Tool schedule
Emergency-first quote request form
Leads with "is this an emergency" and routes urgent jobs differently from a routine repair or install request.
04 Client notes
What plumbers say about their site
We expected a prettier website; what we actually use every day is the new form. Every submission arrives with trade required, property ZIP code and access notes filled in, which used to take us a second email to obtain. It has quietly removed the slowest step in our intake.
What they got Inquiry form and response workflow for trade service requests
I tested the trade service requests page on my own phone before we approved anything. The important details sit near the top and the inquiry button is impossible to miss. The days of talking customers through the menu are over.
What they got Mobile navigation and page layout for trade service requests
05 Compliance schedule
What compliance comes built into a site for plumbers?
All of these, on every plan. They are built to help you meet the rules a US trade business website is usually expected to follow.
- Privacy policyWritten for your business, naming what your forms collect and where it goes. Not a copied page naming someone else.
- Terms of usePlain terms for using your site, estimators and forms.
- Cookie policy and real consentA consent banner that actually holds back analytics and ad tracking until the visitor agrees, not one that only looks like it does.
- Accessibility statementPages are built with WCAG 2.1 AA as the working target, the accessibility benchmark most often referenced for ADA website questions in the United States.
- License number where your state expects itSeveral states, including California and Florida, require a contractor license number to appear in advertising, and a website counts as advertising. We place your license number where your state expects it and where a homeowner looks for it.
- SMS consent wordingAny form that can start a text conversation carries plain consent wording and an opt-out line, written with the Telephone Consumer Protection Act (TCPA) in mind.
- AI that knows its limitsOn the AI plans, the receptionist and chat never give safety, code or licensing advice. Those questions go to a person at your business.
Built with these rules in mind, not a guarantee of compliance and not legal advice. Your licensing board or attorney has the final word on what your state requires.
06 Rate schedule
Three ways to run it
- Site CrewThe website, fully managedLive in 7 days
- Site ForemanEverything, plus the AI EngineLive in 10 days
- Site GeneralEverything, plus the Content EngineLive in 15 days
Plus a $697 one-time build fee, invoiced only after launch.
Compare the plansQuestions from plumbers
Can the emergency page stand out from the rest of the site?
Yes. The emergency plumbing page is built and linked so it is the fastest thing to find from the home page and from a mobile search, with the phone number visible before any other content.
Do you build separate pages for repair versus installation?
Yes, where it makes sense for search. Water heater repair and water heater installation are different searches with different intent, so each gets its own page rather than sharing one.
How does the site handle a 9pm emergency search?
An emergency plumbing page loads fast with your number first, and the quote form asks "is this an emergency?" so urgent jobs are routed differently. On the AI plans, the receptionist answers when you cannot.
Can you add sewer, drain and water heater pages?
Yes. Every service you run gets its own page: drain cleaning, sewer line repair, water heater repair and installation, repiping, fixtures, leak detection.
Will my Google reviews show on the site?
Reviews you have permission to show can be displayed on the site, with a link to your Google profile. We never invent reviews or ratings.
Can leads go straight to my dispatcher?
Yes. Every form and chat enquiry is routed into your CRM, dispatch tool or inbox by direct API, Zapier or Make, and tested before launch.
What does a plumbing website cost with you?
Plans run $127 to $647 a month, plus a $697 build fee invoiced only after launch. Hosting and a domain are included.
Do you cover commercial plumbing?
Yes, if you do it. Commercial service gets its own pages, separate from residential emergency and repair work.