You show up for the exact job someone searched
A dedicated page per service means a search for "EV charger installation" or "drain cleaning" finds a page built for that job, not a paragraph on a general services list.
Sheet A-01 / Built for the trades
A fully managed, custom-coded website for specialist trade contractors: electricians, plumbers, HVAC, painters, landscapers, concrete, flooring and more, live in 7 days, 90+ PageSpeed, weekly updates and researched articles included, on one monthly plan.
$697 build fee, invoiced only after your site is live and approved.

Client notes / three trades, three states
We expected a prettier website; what we actually use every day is the new form. Every submission arrives with trade required, property ZIP code and access notes filled in, which used to take us a second email to obtain. It has quietly removed the slowest step in our intake.
I tested the trade service requests page on my own phone before we approved anything. The important details sit near the top and the inquiry button is impossible to miss. The days of talking customers through the menu are over.
The starting point was our own sent mail, not a template, and it shows. They identified which questions belonged on the site and we checked every answer before launch. Pointing people to the page has replaced hunting through old emails.
Nine specialist trades, one studio
04 Defect list
These are not abstract problems. Each one costs a specific, real enquiry.
05 Cost of standing still
It costs the jobs you never hear about. Nobody leaves a voicemail saying they booked someone faster; they just do.
A homeowner with a leak or a dead AC unit calls down the list until someone answers. Every unanswered call is a job that went to whoever picked up.
If you run Google Ads or Local Services Ads, a slow page means people you paid for leave before it loads, and a weak landing page experience can push up what each click costs.
Without a page for each town, lead-selling directories rank for "electrician in [your town]" and sell your own neighbors back to you.
Competitors who publish a page a week keep adding things to be found for. A site that stands still loses ground even when nothing is broken.
See what your trade's site would look like before you decide anything.
Stop losing the after-hours calls06 As found / as built
07 Schedule / the signature build Signature
A general contractor template gives every trade the same six pages. We build the set each trade actually needs to rank and convert, shown here for the nine we build most often.
| Trade | Service pages | Service area pages | Quote tool | Emergency page | Project gallery | Maintenance plan |
|---|---|---|---|---|---|---|
| Electricians | ||||||
| Plumbers | ||||||
| HVAC contractors | ||||||
| Painting contractors | ||||||
| Landscaping and lawn care | ||||||
| Concrete and masonry | ||||||
| Flooring contractors | ||||||
| Fencing and garage doors |
Every trade also gets a home page, an about page and a contact page as standard. This table shows where the sets genuinely diverge.
08 Outcomes
A dedicated page per service means a search for "EV charger installation" or "drain cleaning" finds a page built for that job, not a paragraph on a general services list.
Enquiries route into your CRM the moment they arrive, and on tiers two and three the AI Engine takes details after hours instead of a call going to voicemail.
Service area pages give search engines, and homeowners, a real page built for their location, instead of your name buried in a directory list of forty other businesses.
Weekly detail updates and 5 monthly revisions keep the site current as your services, crew and coverage change, with nobody at your business needing to log in and fix anything.
09 Materials schedule
Every plan ships with all of this. The AI Engine and the Content Engine are added on the higher plans, set out line by line in the plan table below.
10 Plan contents
Far more than a website: the AI receptionist that answers when you are on a roof, the chat and text follow-up, the articles, the Google Business Profile. Each line says what it does and whether you have to do anything. Mostly, you do not.
| What you get | Site Crew$127/ month | Site Foreman$267/ month + usage | Site General$647/ month |
|---|---|---|---|
| The website | |||
| Custom-coded pages, 90+ PageSpeed guaranteedEvery page is hand built and served from Cloudflare's edge, with a 90+ Google PageSpeed score guaranteed on mobile and desktop. | |||
| A page for every service you runPanel upgrades, drain cleaning, mini-splits, stamped concrete: each service you name gets its own page and its own quote button. | |||
| Location pages for the towns you workA real page for each town, county or service radius you name, crossed with the services you run there. | |||
| Quote request tool built for your tradeA short form that asks what sizes the job first: job type, property, scope, timeline and photos. | |||
| Lead intake into your CRMEvery form and chat enquiry lands in the CRM, dispatch tool or inbox you already use, by direct API, Zapier or Make. | |||
| Compliance pages that come with the sitePrivacy policy, terms, a cookie policy with a consent banner that really holds back tracking scripts, and an accessibility statement, plus your license number where your state expects it. | |||
| Found on Google and in AI answers | |||
| Technical and on-page SEOClean page structure, one clear topic per page, titles, descriptions, internal links, a sitemap and fast pages from day one. | |||
| Answer-ready content (AEO)Answer-first copy, FAQ blocks and structured answers written so Google can lift them into featured snippets and voice answers. | |||
| AI-assistant readiness (GEO)An llms.txt file, consistent business details and plainly stated facts, so assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews can read and cite the site. | |||
| Schema markup (JSON-LD)Structured data for your business, services, FAQs and breadcrumbs on every page, so search and AI engines know exactly who you are and what you do. | |||
| Local ranking guaranteeIf the site is not ranking for local searches in your area within 3 to 5 months of launch, we keep doing the search work at no extra charge until it is. | |||
| Researched articles every weekArticles of 2,500 to 3,200 words, written for your trade and your area, with sources cited. | 2 a week | 2 a week | 3 a week |
| Hosting, updates and support | |||
| Managed hosting and securityCloudflare hosting with SSL, a CDN, DDoS protection and unmetered bandwidth, all inside the monthly fee. | |||
| Free domain, registered in your nameOne domain included while your plan is active, or we point the one you already own. It is yours if you leave. | |||
| Weekly detail updatesSmall real changes every week: new job photos, seasonal messaging, corrected details. | |||
| 5 revisions a monthAny change of any size, completed within 2 to 5 working days. Extra revisions are a flat $20 each. | |||
| Client portalOne place to request revisions, raise support tickets, send files and message the team. | |||
| Move from your old site with redirectsPages worth keeping are rebuilt, every old URL is redirected to its new page, and your email setup is checked before DNS changes. | |||
| The AI Engine | |||
| AI receptionistAnswers calls your team cannot pick up, takes the job details, books the appointment into your calendar and sends you a short call summary. | |||
| Site chat widgetAnswers common questions about your trade on the website, takes details and books appointments. | |||
| SMS and Messenger follow-upReplies to text messages and Facebook Messenger enquiries, follows up on new leads and books appointments. | |||
| Text messaging registration (A2P 10DLC) filed for youWe file the carrier registration business texting now requires, with the carrier fee passed through at cost. | |||
| Safe hand-off to a personThe AI never gives safety, code, licensing or professional advice. Anything that needs judgment goes to a person at your business. | |||
| The Content Engine | |||
| Social posts and reels3 social image posts and 2 reels a week, built from the same material as your articles. | 3 posts, 2 reels | ||
| Managed Google Business ProfilePosts, hours, service list and photos kept current on your Google Business Profile. | |||
| Live in | 7 days | 10 days | 15 days |
Site Foreman is $267 a month plus AI usage, billed monthly in arrears at what our providers charge us, with no markup.
11 Programme
Speed is measured at launch. Ranking is measured over time. Here is what actually happens, and when.
11b Paid clicks
It can help. Google rates the landing page as part of Quality Score, and a faster, more relevant page means fewer paid visitors leave before it loads. Nobody can promise a specific drop in cost per click, and we do not.

Source: Google Ads Help, About Quality Score, checked September 2026.
12 Search layers
By being built the way search engines and AI assistants read. Five layers go into every site we build for you, on every plan.

Honest limits: no one can guarantee a place in an AI answer or a featured snippet. What we do guarantee is local ranking within 3 to 5 months of launch, or we keep doing the search work at no extra charge until it happens.
13 Erection sequence
Four stages to launch. Nothing is charged for the build until the structure is topped out and you have signed it off. After that, the site keeps running: weekly updates, articles on schedule, and changes from your client portal.
That starts the plan. The build fee is not charged yet.
Your trade, services, towns, license details, brand and where leads should land. About 15 minutes of form, then one call to fill the gaps and set the launch date.
Every page your trade needs, the quote form, CRM connection and compliance pages, live in 7 to 15 days depending on plan. On the AI plans you approve every script first.
Never charged before launch, and only once you are satisfied.
14 Revision schedule
What changes on the drawing, line by line, once the build is live.
15 Panel schedule
Four trades, four states, and the specific thing each one got. Read what changed, not just that someone was happy.
People used to ring just to check their trade service requests form had actually gone through. Submitters now see exactly what we will do with their request and when to expect us. A modest change with an outsized effect on our mornings.
What they got Submission acknowledgment and follow-up for trade service requests
What I value about the trade service requests guide is its restraint. Visitors arrive knowing what the first discussion covers and what they should think about beforehand. First conversations are shorter and better because of it.
What they got Preparation guide and inquiry support for trade service requests
We took the wording about trade service requests seriously, and I am glad we did. It explains what an inquiry achieves and is honest about what still needs a proper discussion. Correcting the site's accidental promises is no longer part of our calls.
What they got Service scope and expectations for trade service requests
Trade service requests messages used to belong to everyone, which meant they belonged to no one. Now each request has a named owner and enough detail for a colleague to cover it. Duplicate replies and orphaned messages have both quietly ended.
What they got Inquiry assignment and staff handover for trade service requests
16 Six months on
Around 52 researched articles are live on Site Crew, 78 on Site General, each one a new way for a homeowner to find you.
Callers mention the page they found: "I saw your panel upgrade page", not "I found you somewhere online".
The gallery shows last month's jobs, because you texted the photos from the truck and they went up that week.
Up to 30 changes made without a single login: a new service, a new county, a seasonal offer.
On Site Foreman and up, the calls you could not take at night became booked appointments with a summary waiting in the morning.
Nobody at the business has thought about the website in weeks. That is the point.

17 Value case
You can work it out yourself in one line. Take the first-year cost below and divide it by what you keep from an average job. That is your break-even number of jobs for the year.
| Plan | Monthly | 12 months | First year with the build fee |
|---|---|---|---|
| Site Crew | $127 | $1,524 | $2,221 |
| Site Foreman | $267 | $3,204 | $3,901 |
| Site General | $647 | $7,764 | $8,461 |
Worked example. If you keep a margin of X dollars on a typical job, Site Crew breaks even at $2,221 divided by X jobs in year one, and $1,524 divided by X every year after. Plug in your own X.
What is already inside the fee. Hosting, SSL, a domain, weekly updates and 5 revisions a month, which alone would be $100 a month at the $20 extra-revision rate.
What it can save. Fewer paid clicks lost to a slow page, fewer after-hours calls lost to voicemail on the AI plans, and no separate hosting, plugin or freelancer invoices.
18 Rate schedule
The same offer across every trade we build for. Full breakdown, comparison table and terms live on the pricing page.
Site Crew
The website, fully managed
$127/ month
The site itself, solved
Live in 7 days
Site Foreman
Everything, plus the AI Engine
$267/ month + usage
The site plus the AI Engine
Live in 10 days
Site General
Everything, plus the Content Engine
$647/ month
The site, AI and content
Live in 15 days
Plus a $697 one-time build fee, invoiced only after your site is live and approved. No yearly contract. Hosting and a domain are inside the monthly fee.
We have more than one contact point, and the old trade service requests page never said which applied where. The visitor picks their location once, and it follows the message all the way to the reply. Customers no longer need a map of our internal structure.
19 Guarantees
You are covered where it matters: you never pay for a build you have not approved, and the two things we promise, speed and ranking, come with a fix rather than an excuse.
The $697 build fee is invoiced once your site is live and you are satisfied with it. Never before.
On mobile and desktop, for the pages we build and host. If our work drops a page below it, we fix it at no charge.
If the site is not ranking for local searches in your area by then, we keep doing the search work at no extra charge until it is.
Cancel by email at least 2 business days before your next invoice. The site runs to the end of the month you paid for.
Registered in your name. If you leave, we transfer it at no charge and export your content within 14 days.

The conditions, plainly: the guarantees do not cover changes made by you or third parties, content published against our advice, or ranking outside your area and services. The remedy is the corrective work, not a refund: all sales are final except a duplicate or incorrect charge reported within 30 days. Full wording in the terms and refund policy.
20 Compliance schedule
All of these, on every plan. They are built to help you meet the rules a US trade business website is usually expected to follow.
Built with these rules in mind, not a guarantee of compliance and not legal advice. Your licensing board or attorney has the final word on what your state requires.
21 Coverage
Yes. We build and run sites for trade businesses across the United States, fully remotely: one onboarding call, then everything runs through your client portal. That includes busy trade markets such as these states:
Coverage on your site is about your towns, not ours. A Houston plumber gets pages for Katy, Sugar Land and Pearland if that is where the trucks go. A Tampa painter gets Brandon, Clearwater and St. Petersburg. Each page names the services you run there.
Working across more than one state or branch? Each location gets its own pages and its own lead routing. See multi-location sites.
Our team works 9:00 to 17:00 Central Time, Monday to Friday. A person replies within one working day.
22 Objections
Fair question. Here are the five alternatives trade owners weigh most, with an honest answer and a full comparison for each.
"I can build it myself on Wix or GoDaddy."
You can, and for a few pages it is a fair choice. The question is whether you will write a page for every service and town, publish articles every week and keep it fast while running jobs.
Wix vs a managed site"My nephew or a freelancer can do it cheaper."
Often for the first build. Then hosting, updates and every change are extra, and the site depends on one person's free time. Our build fee is only charged after you approve the site.
Freelancer vs a managed site"We already run everything in GoHighLevel."
Keep it. You can keep HighLevel for the CRM and automations and let us run the public website, with every form posting into the same pipeline.
GoHighLevel vs a managed site"My marketing agency handles the website."
If it is fast, current and ranking, great. If it is a shared template on a yearly contract, we do only the website, month to month, and your agency can keep the ads.
Agency vs a managed site"We get enough work from referrals."
Referrals still look you up before they call. A slow, stale site can lose a job that was already yours, and a good one lets you choose better-paying work.
All comparisonsSheet 23 / Site visit
A live walk-through of the site you would get, in your colors, in about 30 minutes. Plans from $127 a month, live in 7 days.
24 Queries
We build for specialist trade contractors across many trades: electricians, plumbers, HVAC contractors, painters, landscapers, concrete and masonry crews, flooring contractors, fencing and garage door companies, and more. Each site is built around the pages that specific trade needs, not a generic "contractor" template with the trade name swapped in.
The website itself, hosting, one domain, weekly detail updates, researched articles, CRM routing for every enquiry and 5 revisions a month, on every plan. Site Foreman adds the AI Engine and Site General adds the Content Engine on top of everything in the plans below it.
7 days on Site Crew, 10 on Site Foreman while the AI agents are trained, and 15 on Site General with the Content Engine running. The clock starts at the onboarding call, not at purchase, so the sooner the onboarding form is in, the sooner you are live.
You fill in the onboarding form and submit it. It asks for your trade, the services you run, the towns you serve, your brand, your domain and where enquiries should land, and it takes about 15 minutes. If something is missing, submit anyway: send the rest by email or raise it as a ticket in your client portal, and it will not hold up the build. We then run one onboarding call to fill any gaps and agree the launch date.
Both, on every plan. Technical SEO (speed, structure, sitemaps), on-page SEO (titles, descriptions, headings, internal links), a page for every service and every town you serve, schema markup and weekly articles are all part of the build and the monthly service. If the site is not ranking for local searches in your area within 3 to 5 months of launch, we keep doing the search work at no extra charge until it is.
It can help. Google Ads Quality Score includes landing page experience, so a fast page that matches the search helps that part of the score, which can lower cost per click. A fast page also means more of the visitors you paid for stay long enough to call. We do not promise a specific drop in cost per click, and we do not manage the ad campaigns themselves.
On Site Foreman and Site General, the AI Engine runs an AI receptionist, a site chat widget and SMS or Messenger follow-up. It answers common questions about your trade, takes job details and books appointments into your calendar. It never gives professional, safety, licensing or code advice; anything that needs that judgment is handed to a person at your business.
Every site includes a privacy policy written for your business, terms of use, a cookie policy with a consent banner that genuinely holds back tracking scripts until the visitor agrees, and an accessibility statement. They are built to help you meet the usual expectations for a US business website. They are not legal advice, and your attorney has the final word.
You pay the monthly fee for the tier you choose up front: $127, $267 plus AI usage, or $647 a month. The $697 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.
We minimize that risk with 301 redirects from every old URL to its new equivalent, and by keeping the pages that were already ranking rather than deleting them. Some short-term fluctuation is normal with any site change; the goal of the redirect work is to protect what you have already earned while the new site's speed and structure start working in your favor.
More on revisions, the AI Engine, domains, compliance and billing on the full FAQ page, or see how we compare with GoHighLevel, WordPress, Wix and others.

Sheet 25 / Issued for construction
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