Trade set / HVAC
A website that keeps working through your slow season and your busy one
An HVAC website earns its keep across the whole year, not just the two weeks it is 105 degrees outside, by ranking for maintenance and repair searches in the off-season and installation and emergency repair in peak demand.
01 Defect list
What usually goes wrong for hvac contractors
- 01
The site was built during one busy season and never updated for maintenance plans or the shoulder-season work that fills the calendar the rest of the year.
- 02
Furnace and AC service share one page, so neither ranks well for the specific system type someone is searching for.
- 03
Maintenance plans, if they exist, are described in one paragraph instead of having a page that explains what is included and what it costs.
- 04
There is no page for mini-splits or ductless systems, a fast-growing search category the site simply is not built to catch.
02 Scope
What hvac get, and when
- Live in 7 days on Site Crew, 10 with the AI Engine, 15 with the Content Engine
- Pages The 8 page types below, plus a page for each service and town you name
- Articles 2 to 3 a week, 2,500 to 3,200 words each, written for hvac
- Changes 5 revisions a month, each within 2 to 5 working days
- AI Engine AI receptionist, site chat and SMS follow-up on Site Foreman ($267 a month plus usage) and Site General
- Build fee $697, invoiced only after you approve the finished site
Seasons run differently in Phoenix, Raleigh and Columbus, so the home page messaging shifts with your calendar as part of the weekly updates, not once a year.
03 Page schedule
The pages your site will carry
A real page for each of these, not a generic template with your name on it.
- 01Home
- 02AC repair and installation
- 03Furnace repair and installation
- 04Mini-split and ductless systems
- 05Maintenance plans
- 06Service area pages
- 07Financing options
- 08Quote request
Tool schedule
System-type quote request form
Asks system type, age and symptom first, so a repair call and a full replacement enquiry are never handled the same way.
04 Client notes
What hvac say about their site
What I value about the trade service requests guide is its restraint. Visitors arrive knowing what the first discussion covers and what they should think about beforehand. First conversations are shorter and better because of it.
What they got Preparation guide and inquiry support for trade service requests
We expected a prettier website; what we actually use every day is the new form. Every submission arrives with trade required, property ZIP code and access notes filled in, which used to take us a second email to obtain. It has quietly removed the slowest step in our intake.
What they got Inquiry form and response workflow for trade service requests
05 Compliance schedule
What compliance comes built into a site for hvac?
All of these, on every plan. They are built to help you meet the rules a US trade business website is usually expected to follow.
- Privacy policyWritten for your business, naming what your forms collect and where it goes. Not a copied page naming someone else.
- Terms of usePlain terms for using your site, estimators and forms.
- Cookie policy and real consentA consent banner that actually holds back analytics and ad tracking until the visitor agrees, not one that only looks like it does.
- Accessibility statementPages are built with WCAG 2.1 AA as the working target, the accessibility benchmark most often referenced for ADA website questions in the United States.
- License number where your state expects itSeveral states, including California and Florida, require a contractor license number to appear in advertising, and a website counts as advertising. We place your license number where your state expects it and where a homeowner looks for it.
- SMS consent wordingAny form that can start a text conversation carries plain consent wording and an opt-out line, written with the Telephone Consumer Protection Act (TCPA) in mind.
- AI that knows its limitsOn the AI plans, the receptionist and chat never give safety, code or licensing advice. Those questions go to a person at your business.
Built with these rules in mind, not a guarantee of compliance and not legal advice. Your licensing board or attorney has the final word on what your state requires.
06 Rate schedule
Three ways to run it
- Site CrewThe website, fully managedLive in 7 days
- Site ForemanEverything, plus the AI EngineLive in 10 days
- Site GeneralEverything, plus the Content EngineLive in 15 days
Plus a $697 one-time build fee, invoiced only after launch.
Compare the plansQuestions from hvac contractors
Can you build a page for our maintenance plan specifically?
Yes. A maintenance plan page laying out what is included, how often visits happen and how to enroll is one of the highest-value pages an HVAC site can carry, and we build it as a standard page on every plan.
Does the site help in the off-season, not just summer and winter peaks?
That is the point of the maintenance and mini-split pages specifically: they target searches that happen in spring and fall, when repair and installation search volume for extreme-weather systems drops off.
Can the site push maintenance plans in spring and fall?
Yes. Seasonal messaging on the home page and the maintenance plan page is updated as part of the weekly updates, so the site sells what your crew needs to fill that month.
Do you build pages for heat pumps and mini-splits?
Yes. Heat pumps, ductless mini-splits, furnaces, AC repair and replacement each get their own page, because each is its own search.
Can the AI receptionist handle peak-season overflow?
On Site Foreman and Site General, yes. It answers calls your team cannot pick up, takes the address and symptom, books the appointment and sends you a short summary.
Can you add a financing page?
Yes, if you offer financing. We build a clear page explaining your options and link it from replacement pages.
Does the quote form tell repair from replacement?
Yes. The HVAC form asks system type, age and symptom first, so a repair call and a replacement enquiry are routed differently.
How long until an HVAC site is live?
7 days on Site Crew. With the AI Engine on Site Foreman, 10 days, because you review every script first.