Starting point
The reference material for trade service requests was a print-layout attachment. On any screen smaller than a desk it was an act of endurance to read.
Job file 08 / HVAC
From printout to page: trade service requests made legible
A job file from a boiler and central heating specialists in Green Bay, Wisconsin: what the site did before, what we built in 25 working days, and what the office does differently now.
Title block
- Client
- Boiler and central heating specialists
- Region
- Green Bay, Wisconsin
- Size
- 13 staff; one locally managed operation
- Programme
- 25 working days
- Signed off by
- Client services supervisor
01 Existing conditions
Where the site started, and what it cost the office
The problem
For trade service requests, the file mixed several subjects with no way to link to a single answer. Staff sent the whole attachment even when the caller needed one small detail.
02 As built
What we built
The old document became a set of readable sections on service boundaries and contractor credentials, with headings that describe their contents and links that jump straight to them. A print-friendly version is still available.
Features used
- 01HTML reference pages
- 02Descriptive headings
- 03Section links
- 04Printable summary
Where this sits in the plan
03 Programme
How long it took
25 working days after content approval, including staff review and handover.
04 As handed over
What changed
Day to day with trade service requests, staff reply with a precise link instead of an attachment. The document's contents finally work at the speed of the questions.
Our trade service requests material was always good; the format was the problem. On the page, people actually use it.
Want the same fix on your site?
A 30-minute demo, on your screen, with the pages and forms your trade would get. Plans from $127 a month; the $697 build fee comes after launch.
Questions about this project
How long did this project take?
25 working days after content approval, including staff review and handover. The clock started once the client had approved the content, so the staff review and the handover sit inside that time rather than after it.
Which parts of the plan did this use?
The build used html reference pages, descriptive headings, section links, printable summary. Those sit under a page for every service you run (on every plan) and found on google and in ai answers (on every plan).
Why is the business not named?
Client case studies are anonymized on purpose. The client is described as a boiler and central heating specialists in Green Bay, Wisconsin, and the quote is from Firdaus El-Badri, client services supervisor, used with permission.
Can you do the same for hvac contractors?
Yes. The same approach is part of a managed plan from $127 a month, with the $697 build fee invoiced only after launch. On a demo call we show the pages and forms your trade would get before you commit.
05 Related files
Related case studies
Related services
- HVAC contractor website designWebsite design for HVAC contractors that ranks for maintenance in the off-season and repair or installation during peak demand.
- Trade contractor SEO servicesSEO built into every plan for trade contractors: page architecture, service area pages and researched articles, not a separate add-on.
- Websites for hvac contractorsAn HVAC website earns its keep across the whole year, not just the two weeks it is 105 degrees outside, by ranking for maintenance and repair searches in the off-season and installation and emergency repair in peak demand.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Domain and hosting included, the build fee invoiced only after launch.
Or email and a person replies within one working day.