Starting point
The existing trade service requests pages had collected links over the years from staff emails, printed material and external listings. A redesign was about to change several addresses.
Job file 15 / Flooring
Old trade service requests links, new destinations
A job file from a carpentry and joinery workshop in Ann Arbor, Michigan: what the site did before, what we built in 20 working days, and what the office does differently now.
Title block
- Client
- Carpentry and joinery workshop
- Region
- Ann Arbor, Michigan
- Size
- 4 staff; one locally managed operation
- Programme
- 20 working days
- Signed off by
- Office manager
01 Existing conditions
Where the site started, and what it cost the office
The problem
When it comes to trade service requests, a rebuild without a redirect plan would quietly break years of shared links. The business had no map of what pointed where.
02 As built
What we built
Every old address was cataloged and paired with an appropriate new page, tested before go-live. The rebuilt reference pages present service boundaries and contractor credentials with labels consistent with the reorganized site.
Features used
- 01URL inventory
- 02Redirect map
- 03Internal link updates
- 04Missing-page checks
- 05Launch review
Where this sits in the plan
03 Programme
How long it took
20 working days after content approval, including staff review and handover.
04 As handed over
What changed
With trade service requests, old links resolve to sensible destinations instead of error pages. The work preserves access; no claim is made about search positions.
The old trade service requests link is in years of our correspondence. Seeing exactly where it would land mattered more to me than the new color scheme.
Want the same fix on your site?
A 30-minute demo, on your screen, with the pages and forms your trade would get. Plans from $127 a month; the $697 build fee comes after launch.
Questions about this project
How long did this project take?
20 working days after content approval, including staff review and handover. The clock started once the client had approved the content, so the staff review and the handover sit inside that time rather than after it.
Which parts of the plan did this use?
The build used url inventory, redirect map, internal link updates, missing-page checks, launch review. Those sit under move from your old site without losing ground (on every plan).
Why is the business not named?
Client case studies are anonymized on purpose. The client is described as a carpentry and joinery workshop in Ann Arbor, Michigan, and the quote is from Leslie Moorcroft, office manager, used with permission.
Can you do the same for flooring contractors?
Yes. The same approach is part of a managed plan from $127 a month, with the $697 build fee invoiced only after launch. On a demo call we show the pages and forms your trade would get before you commit.
05 Related files
Related case studies
Related services
- Website migration for trade contractorsMove from a slow page-builder site to a managed, custom-coded website without losing your domain, email or search rankings.
- Contractor website redesignReplace a slow, dated contractor website with a custom-coded rebuild, with redirects protecting the rankings you already have.
- Websites for flooring contractorsA flooring website earns its keep by matching the exact material and room someone is researching, hardwood, tile, vinyl plank or carpet, rather than making a homeowner scroll through unrelated options to find theirs.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Domain and hosting included, the build fee invoiced only after launch.
Or email and a person replies within one working day.