Starting point
The trade service requests page amounted to a few general sentences. Neither the limits of an online request nor the need for confirmation were mentioned.
Job file 06 / Flooring
What trade service requests covers, and what it does not
A job file from a loft conversion and carpentry firm in Plano, Texas: what the site did before, what we built in 15 working days, and what the office does differently now.
Title block
- Client
- Loft conversion and carpentry firm
- Region
- Plano, Texas
- Size
- 7 staff; one locally managed operation
- Programme
- 15 working days
- Signed off by
- Customer care coordinator
01 Existing conditions
Where the site started, and what it cost the office
The problem
Day to day with trade service requests, assumptions hardened into expectations before anyone spoke. Staff opened calls by unwinding what the page had allowed people to believe.
02 As built
What we built
The revised page draws a clean line between published information, initial requests and confirmed arrangements. It sets service boundaries and contractor credentials beside a concise explanation of a scheduling call from the relevant trade team, with every limitation reviewed by the business.
Features used
- 01Scope explanation
- 02Staff-reviewed limitations
- 03Request status wording
- 04Related reference links
Where this sits in the plan
03 Programme
How long it took
15 working days after content approval, including staff review and handover.
04 As handed over
What changed
For trade service requests, the distinction between asking and agreeing is now explicit. Staff spend the first call on the customer's situation, not on revising the website's wording.
I no longer brace for the 'but your website said' moment. The trade service requests wording is careful because we finally made it careful.
Want the same fix on your site?
A 30-minute demo, on your screen, with the pages and forms your trade would get. Plans from $127 a month; the $697 build fee comes after launch.
Questions about this project
How long did this project take?
15 working days after content approval, including staff review and handover. The clock started once the client had approved the content, so the staff review and the handover sit inside that time rather than after it.
Which parts of the plan did this use?
The build used scope explanation, staff-reviewed limitations, request status wording, related reference links. Those sit under a page for every service you run (on every plan) and compliance pages built in (on every plan).
Why is the business not named?
Client case studies are anonymized on purpose. The client is described as a loft conversion and carpentry firm in Plano, Texas, and the quote is from Teresa Eccleston, customer care coordinator, used with permission.
Can you do the same for flooring contractors?
Yes. The same approach is part of a managed plan from $127 a month, with the $697 build fee invoiced only after launch. On a demo call we show the pages and forms your trade would get before you commit.
05 Related files
Related case studies
Related services
- Contractor website redesignReplace a slow, dated contractor website with a custom-coded rebuild, with redirects protecting the rankings you already have.
- Websites for flooring contractorsA flooring website earns its keep by matching the exact material and room someone is researching, hardwood, tile, vinyl plank or carpet, rather than making a homeowner scroll through unrelated options to find theirs.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Domain and hosting included, the build fee invoiced only after launch.
Or email and a person replies within one working day.