Starting point
On a desktop the trade service requests section was easy enough to browse. On a phone it collapsed into a deep menu, and the contact link hid well below the fold.
Job file 02 / Plumbers
Trade service requests within easy reach on a phone
A job file from a plumbing and heating services firm in Frederick, Maryland: what the site did before, what we built in 15 working days, and what the office does differently now.
Title block
- Client
- Plumbing and heating services firm
- Region
- Frederick, Maryland
- Size
- 10 staff; one locally managed operation
- Programme
- 15 working days
- Signed off by
- Job bookings administrator
01 Existing conditions
Where the site started, and what it cost the office
The problem
Day to day with trade service requests, visitors abandoned the menu halfway and phoned instead, doubling the work: they browsed, failed, and then called to be guided.
02 As built
What we built
The mobile layout was rebuilt around a short navigation path covering an overview, service boundaries and contractor credentials and a prominent inquiry button. Content blocks were rearranged to match the order visitors actually ask about things.
Features used
- 01Mobile navigation
- 02Short page sections
- 03Visible contact action
- 04Readable text sizing
Where this sits in the plan
03 Programme
How long it took
15 working days after content approval, including staff review and handover.
04 As handed over
What changed
For trade service requests, phone visitors complete the journey the site always intended. Staff share one link during calls instead of describing a route through menus.
When somebody rings about trade service requests, I send one link and tell them exactly where to tap. The guided tour of our menu is no longer part of the call.
Want the same fix on your site?
A 30-minute demo, on your screen, with the pages and forms your trade would get. Plans from $127 a month; the $697 build fee comes after launch.
Questions about this project
How long did this project take?
15 working days after content approval, including staff review and handover. The clock started once the client had approved the content, so the staff review and the handover sit inside that time rather than after it.
Which parts of the plan did this use?
The build used mobile navigation, short page sections, visible contact action, readable text sizing. Those sit under pages that open instantly (on every plan) and a page for every service you run (on every plan).
Why is the business not named?
Client case studies are anonymized on purpose. The client is described as a plumbing and heating services firm in Frederick, Maryland, and the quote is from Douglas Chilton, job bookings administrator, used with permission.
Can you do the same for plumbers?
Yes. The same approach is part of a managed plan from $127 a month, with the $697 build fee invoiced only after launch. On a demo call we show the pages and forms your trade would get before you commit.
05 Related files
Related case studies
Related services
- Contractor website redesignReplace a slow, dated contractor website with a custom-coded rebuild, with redirects protecting the rankings you already have.
- Plumbing company website designWebsite design for plumbing companies built for speed on mobile, a clear emergency path, and a page for each service you run.
- Websites for plumbersA plumbing website earns its keep in the moment someone is standing over a leak searching on their phone, so speed, a visible phone number and a page for the exact job matter more than anything else on the site.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Domain and hosting included, the build fee invoiced only after launch.
Or email and a person replies within one working day.