Custom-coded build
No page builder, no plugin stack, no theme update risk.
Scope of works
Contractor website development, custom coded instead of assembled from a page builder
Contractor website development means every page is built from real code rather than assembled from a page-builder theme, which is why the finished site loads fast, has no plugin stack that can break, and can be shaped exactly around the pages a trade actually needs.
What it costs
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
01 Client
Who is contractor website development for?
Any specialist trade business that wants a site custom coded rather than assembled from a page builder: fast, plugin-free, structured for search and connected to the CRM it already runs.
02 Detail
Why custom-coded beats a page builder for this trade
Most contractor sites we take over run on a page builder loaded with plugins for forms, galleries and speed fixes that fight each other. We build every page in a lean component system with almost no client-side JavaScript, so pages open instantly and there is nothing to update, break or get hacked through an abandoned plugin.
03 Detail
What the development work actually covers
Development covers the full page architecture: service pages, service area pages, the quote request tool, CRM routing and the schema markup that helps search engines and AI answer engines understand what your business does and where it operates.
Near-zero JavaScript pages served from the edge
Real page architecture, not a flat single-page site
Structured data (schema) so search and AI engines read the site correctly
Direct CRM integration by API, Zapier or Make
04 Detail
Maintained after launch, not handed off
Development does not stop at launch. Hosting, security and speed stay our responsibility for as long as your plan is active, and every revision you request is built the same way as the original site, keeping the codebase clean instead of accumulating patches the way a page builder site does over years.
05 Symptoms
Signs your business needs this
- 01
Your current site depends on plugins nobody updates.
- 02
PageSpeed tests on your home page come back in the red.
- 03
Leads arrive by email and get copied into the CRM by hand.
- 04
Adding a page means waiting on a developer quote.
06 Sequence
How the work is done, step by step
- 01Structure firstWe map every page: services, towns, supporting pages and how they link.
- 02BuildPages are custom coded in our component system, not assembled from a theme.
- 03ConnectForms and chat are connected to your CRM by API, Zapier or Make and tested with a real lead.
- 04MeasureEvery page is tested against the 90+ PageSpeed guarantee before launch.
- 05Run itWeekly updates, articles and revisions keep the build current after launch.
07 Deliverables
What you get with contractor website development
Full page architecture
Services, service areas and supporting pages built as a real site structure.
Schema markup
Structured data matched to each page type so search and AI engines read it correctly.
Managed hosting
Cloudflare hosting, SSL and CDN included, with 90+ PageSpeed guaranteed.
CRM integration
Enquiries connected directly into the system your office already uses.
08 Methods
Methods and tools we use
- Static pages served from Cloudflare's edge
- Almost no JavaScript shipped
- Structured data from one data source
- Direct API, Zapier or Make integrations
Want to see contractor website development for your business?
A 30-minute demo, on your screen, with the pages your trade would get. Plans from $127 a month; the $697 build fee comes after launch.
10 Client notes
What owners say about contractor website development
We expected a prettier website; what we actually use every day is the new form. Every submission arrives with trade required, property ZIP code and access notes filled in, which used to take us a second email to obtain. It has quietly removed the slowest step in our intake.
What they got Inquiry form and response workflow for trade service requests
People used to ring just to check their trade service requests form had actually gone through. Submitters now see exactly what we will do with their request and when to expect us. A modest change with an outsized effect on our mornings.
What they got Submission acknowledgment and follow-up for trade service requests
11 Programme and cost
How long it takes and what it costs
Live in 7 days on Site Crew, 10 on Site Foreman and 15 on Site General, counted from the onboarding call. Revisions after launch are completed within 2 to 5 working days.
What drives the price
Plans from $127 a month plus a $697 build fee after launch.
The AI Engine adds AI usage billed at cost on Site Foreman.
Third-party embeds you ask for can affect speed, and are outside the speed guarantee.
12 Exclusions
What is not included
Knowing the edges of the job makes the rest easier to trust. None of these are part of this service:
- Self-hosted software, plugins or a CMS login for your team. Changes run through revisions instead.
- Online store checkouts for physical products.
- Custom web apps such as customer portals or scheduling software.
- Hosting on a server you choose. The site runs on our Cloudflare setup.
13 Guarantees
What happens if it does not work out?
You are covered where it matters: you never pay for a build you have not approved, and the two things we promise, speed and ranking, come with a fix rather than an excuse.
Build fee only after you approve
The $697 build fee is invoiced once your site is live and you are satisfied with it. Never before.
90+ PageSpeed, or we fix it free
On mobile and desktop, for the pages we build and host. If our work drops a page below it, we fix it at no charge.
Ranking within 3 to 5 months
If the site is not ranking for local searches in your area by then, we keep doing the search work at no extra charge until it is.
No yearly contract
Cancel by email at least 2 business days before your next invoice. The site runs to the end of the month you paid for.
Your domain stays yours
Registered in your name. If you leave, we transfer it at no charge and export your content within 14 days.
The conditions, plainly: the guarantees do not cover changes made by you or third parties, content published against our advice, or ranking outside your area and services. The remedy is the corrective work, not a refund: all sales are final except a duplicate or incorrect charge reported within 30 days. Full wording in the terms and refund policy.
14 Plan contents
Everything else that comes with the plan
This service is one part of a managed plan. Here is every line item, and which plan carries it.
| What you get | Site Crew$127/ month | Site Foreman$267/ month + usage | Site General$647/ month |
|---|---|---|---|
| The website | |||
| Custom-coded pages, 90+ PageSpeed guaranteedEvery page is hand built and served from Cloudflare's edge, with a 90+ Google PageSpeed score guaranteed on mobile and desktop. | |||
| A page for every service you runPanel upgrades, drain cleaning, mini-splits, stamped concrete: each service you name gets its own page and its own quote button. | |||
| Location pages for the towns you workA real page for each town, county or service radius you name, crossed with the services you run there. | |||
| Quote request tool built for your tradeA short form that asks what sizes the job first: job type, property, scope, timeline and photos. | |||
| Lead intake into your CRMEvery form and chat enquiry lands in the CRM, dispatch tool or inbox you already use, by direct API, Zapier or Make. | |||
| Compliance pages that come with the sitePrivacy policy, terms, a cookie policy with a consent banner that really holds back tracking scripts, and an accessibility statement, plus your license number where your state expects it. | |||
| Found on Google and in AI answers | |||
| Technical and on-page SEOClean page structure, one clear topic per page, titles, descriptions, internal links, a sitemap and fast pages from day one. | |||
| Answer-ready content (AEO)Answer-first copy, FAQ blocks and structured answers written so Google can lift them into featured snippets and voice answers. | |||
| AI-assistant readiness (GEO)An llms.txt file, consistent business details and plainly stated facts, so assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews can read and cite the site. | |||
| Schema markup (JSON-LD)Structured data for your business, services, FAQs and breadcrumbs on every page, so search and AI engines know exactly who you are and what you do. | |||
| Local ranking guaranteeIf the site is not ranking for local searches in your area within 3 to 5 months of launch, we keep doing the search work at no extra charge until it is. | |||
| Researched articles every weekArticles of 2,500 to 3,200 words, written for your trade and your area, with sources cited. | 2 a week | 2 a week | 3 a week |
| Hosting, updates and support | |||
| Managed hosting and securityCloudflare hosting with SSL, a CDN, DDoS protection and unmetered bandwidth, all inside the monthly fee. | |||
| Free domain, registered in your nameOne domain included while your plan is active, or we point the one you already own. It is yours if you leave. | |||
| Weekly detail updatesSmall real changes every week: new job photos, seasonal messaging, corrected details. | |||
| 5 revisions a monthAny change of any size, completed within 2 to 5 working days. Extra revisions are a flat $20 each. | |||
| Client portalOne place to request revisions, raise support tickets, send files and message the team. | |||
| Move from your old site with redirectsPages worth keeping are rebuilt, every old URL is redirected to its new page, and your email setup is checked before DNS changes. | |||
| The AI Engine | |||
| AI receptionistAnswers calls your team cannot pick up, takes the job details, books the appointment into your calendar and sends you a short call summary. | |||
| Site chat widgetAnswers common questions about your trade on the website, takes details and books appointments. | |||
| SMS and Messenger follow-upReplies to text messages and Facebook Messenger enquiries, follows up on new leads and books appointments. | |||
| Text messaging registration (A2P 10DLC) filed for youWe file the carrier registration business texting now requires, with the carrier fee passed through at cost. | |||
| Safe hand-off to a personThe AI never gives safety, code, licensing or professional advice. Anything that needs judgment goes to a person at your business. | |||
| The Content Engine | |||
| Social posts and reels3 social image posts and 2 reels a week, built from the same material as your articles. | 3 posts, 2 reels | ||
| Managed Google Business ProfilePosts, hours, service list and photos kept current on your Google Business Profile. | |||
| Live in | 7 days | 10 days | 15 days |
Site Foreman is $267 a month plus AI usage, billed monthly in arrears at what our providers charge us, with no markup.
Questions about contractor website development
What is the site actually built with?
A modern, custom-coded stack chosen for speed and reliability rather than a page builder. The product you buy is a finished, managed website; the technical stack is our responsibility, not something you need to learn or maintain.
Can you migrate content from our current site?
Yes. We rebuild the pages worth keeping in the new structure and set up redirects from your old URLs so links and search rankings carry over.
Do we need to know how to code to request changes?
No. You request a change through your client portal in plain language, and our team builds it, completed within 2 to 5 working days.
How is speed guaranteed rather than just claimed?
We guarantee a 90+ Google PageSpeed score on mobile and desktop for pages we build and host, and fix it at no charge if our own work causes it to fall short.
Why custom coded instead of WordPress or a builder?
Because speed and stability become guarantees rather than hopes. There are no plugins to update and no theme that can break the week before your busy season.
Can my team edit the code?
No, and you should not need to. Every change is a revision done by us, and the build fee is invoiced only after you approve the site.
Which CRMs can you connect to?
Most CRMs and dispatch tools that accept a direct API, Zapier or Make connection. Tell us yours on the demo call and we confirm it.
Is the site secure?
It runs on Cloudflare with SSL, a CDN and DDoS protection, and with no plugins there is far less to patch.
16 Related scopes
Related services
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Or email and a person replies within one working day.