Page architecture
Service and service area pages built as the foundation of the SEO work.
Scope of works
Trade contractor SEO services built into the site, not sold as a separate add-on
Trade contractor SEO services work best when they are built into the site's structure from day one, a dedicated page for each service and each town, rather than layered on top of a generic site afterward as a monthly add-on.
What it costs
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
01 Client
Who is trade contractor SEO services for?
Trade businesses that want search handled as part of the site rather than bought as a separate retainer: the page structure, schema, articles and ongoing updates that search rewards.
02 Detail
Why page architecture is the real SEO work
A search engine ranks a page for what that specific page is about. A site with one "services" page and one "areas we serve" page has almost nothing to rank with, no matter how much content marketing runs alongside it. The core of our SEO work is the page architecture itself: a page for each service crossed with a page for each town you serve, so the site has real pages to compete for real searches.
03 Detail
What is included on every plan
SEO is not a separate line item here. It is the page structure, the researched articles, the schema markup and the weekly updates that come with every plan, working together rather than sold piecemeal.
Service and service area page architecture
Researched articles published on a weekly schedule
Schema markup matched to each page type
Weekly detail updates that keep pages current
04 Detail
What we do not do
We do not promise a specific ranking position or a specific traffic number, because no honest SEO provider can guarantee a search engine's output. What we do guarantee is that your site starts ranking for local searches in your area within 3 to 5 months of launch, or we continue the search work at no additional charge until it does.
05 Symptoms
Signs your business needs this
- 01
You rank for your business name and little else.
- 02
An SEO retainer sends reports but nothing on the site changes.
- 03
Competitors with worse reviews show up above you locally.
- 04
Nobody is publishing anything on your site.
06 Methods
Methods and tools we use
- One primary topic per page
- Answer-first paragraphs and FAQ blocks (AEO)
- llms.txt and consistent entity data (GEO)
- JSON-LD schema for business, services, FAQs and breadcrumbs
07 Sequence
How the work is done, step by step
- 01Map the searchesWe list the services and towns you want to be found for.
- 02Build the pagesOne page per service and per town, each with its own answer-first copy.
- 03Mark it upSchema, titles, descriptions, sitemaps and an llms.txt file on launch.
- 04Publish every week2 to 3 researched articles a week, depending on plan.
- 05Keep at itIf you are not ranking locally within 3 to 5 months, the work continues at no extra charge.
08 Client notes
What owners say about trade contractor SEO services
The starting point was our own sent mail, not a template, and it shows. They identified which questions belonged on the site and we checked every answer before launch. Pointing people to the page has replaced hunting through old emails.
What they got FAQ research and editorial review for trade service requests
We knew the trade service requests document was a problem; we had just never prioritized fixing it. Staff now link to the precise section instead of wishing callers luck with a long document. Nothing was taken away from the people who like paper.
What they got Structured reference pages for trade service requests
Want to see trade contractor SEO services for your business?
A 30-minute demo, on your screen, with the pages your trade would get. Plans from $127 a month; the $697 build fee comes after launch.
10 Deliverables
What you get with trade contractor SEO services
Researched articles
2,500 to 3,200 words, published 2 or 3 times a week depending on plan.
Schema markup
Structured data so search and AI answer engines read the site correctly.
Weekly updates
Ongoing small changes that keep the site an active, current signal.
Ranking guarantee
Local ranking within 3 to 5 months of launch, or continued work at no extra charge.
11 Programme and cost
How long it takes and what it costs
Live in 7 days on Site Crew, 10 on Site Foreman and 15 on Site General, counted from the onboarding call. Revisions after launch are completed within 2 to 5 working days.
What drives the price
SEO is inside every plan, not a separate retainer.
The article schedule rises from 2 to 3 a week on Site General.
Site General adds Google Business Profile management.
12 Exclusions
What is not included
Knowing the edges of the job makes the rest easier to trust. None of these are part of this service:
- Paid search or Local Services Ads management.
- Buying links or listings. We do not buy backlinks.
- A promise of a specific position or of appearing in any AI answer.
- Ranking outside your area or for services you do not offer.
13 Plan contents
Everything else that comes with the plan
This service is one part of a managed plan. Here is every line item, and which plan carries it.
| What you get | Site Crew$127/ month | Site Foreman$267/ month + usage | Site General$647/ month |
|---|---|---|---|
| The website | |||
| Custom-coded pages, 90+ PageSpeed guaranteedEvery page is hand built and served from Cloudflare's edge, with a 90+ Google PageSpeed score guaranteed on mobile and desktop. | |||
| A page for every service you runPanel upgrades, drain cleaning, mini-splits, stamped concrete: each service you name gets its own page and its own quote button. | |||
| Location pages for the towns you workA real page for each town, county or service radius you name, crossed with the services you run there. | |||
| Quote request tool built for your tradeA short form that asks what sizes the job first: job type, property, scope, timeline and photos. | |||
| Lead intake into your CRMEvery form and chat enquiry lands in the CRM, dispatch tool or inbox you already use, by direct API, Zapier or Make. | |||
| Compliance pages that come with the sitePrivacy policy, terms, a cookie policy with a consent banner that really holds back tracking scripts, and an accessibility statement, plus your license number where your state expects it. | |||
| Found on Google and in AI answers | |||
| Technical and on-page SEOClean page structure, one clear topic per page, titles, descriptions, internal links, a sitemap and fast pages from day one. | |||
| Answer-ready content (AEO)Answer-first copy, FAQ blocks and structured answers written so Google can lift them into featured snippets and voice answers. | |||
| AI-assistant readiness (GEO)An llms.txt file, consistent business details and plainly stated facts, so assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews can read and cite the site. | |||
| Schema markup (JSON-LD)Structured data for your business, services, FAQs and breadcrumbs on every page, so search and AI engines know exactly who you are and what you do. | |||
| Local ranking guaranteeIf the site is not ranking for local searches in your area within 3 to 5 months of launch, we keep doing the search work at no extra charge until it is. | |||
| Researched articles every weekArticles of 2,500 to 3,200 words, written for your trade and your area, with sources cited. | 2 a week | 2 a week | 3 a week |
| Hosting, updates and support | |||
| Managed hosting and securityCloudflare hosting with SSL, a CDN, DDoS protection and unmetered bandwidth, all inside the monthly fee. | |||
| Free domain, registered in your nameOne domain included while your plan is active, or we point the one you already own. It is yours if you leave. | |||
| Weekly detail updatesSmall real changes every week: new job photos, seasonal messaging, corrected details. | |||
| 5 revisions a monthAny change of any size, completed within 2 to 5 working days. Extra revisions are a flat $20 each. | |||
| Client portalOne place to request revisions, raise support tickets, send files and message the team. | |||
| Move from your old site with redirectsPages worth keeping are rebuilt, every old URL is redirected to its new page, and your email setup is checked before DNS changes. | |||
| The AI Engine | |||
| AI receptionistAnswers calls your team cannot pick up, takes the job details, books the appointment into your calendar and sends you a short call summary. | |||
| Site chat widgetAnswers common questions about your trade on the website, takes details and books appointments. | |||
| SMS and Messenger follow-upReplies to text messages and Facebook Messenger enquiries, follows up on new leads and books appointments. | |||
| Text messaging registration (A2P 10DLC) filed for youWe file the carrier registration business texting now requires, with the carrier fee passed through at cost. | |||
| Safe hand-off to a personThe AI never gives safety, code, licensing or professional advice. Anything that needs judgment goes to a person at your business. | |||
| The Content Engine | |||
| Social posts and reels3 social image posts and 2 reels a week, built from the same material as your articles. | 3 posts, 2 reels | ||
| Managed Google Business ProfilePosts, hours, service list and photos kept current on your Google Business Profile. | |||
| Live in | 7 days | 10 days | 15 days |
Site Foreman is $267 a month plus AI usage, billed monthly in arrears at what our providers charge us, with no markup.
14 Guarantees
What happens if it does not work out?
You are covered where it matters: you never pay for a build you have not approved, and the two things we promise, speed and ranking, come with a fix rather than an excuse.
Build fee only after you approve
The $697 build fee is invoiced once your site is live and you are satisfied with it. Never before.
90+ PageSpeed, or we fix it free
On mobile and desktop, for the pages we build and host. If our work drops a page below it, we fix it at no charge.
Ranking within 3 to 5 months
If the site is not ranking for local searches in your area by then, we keep doing the search work at no extra charge until it is.
No yearly contract
Cancel by email at least 2 business days before your next invoice. The site runs to the end of the month you paid for.
Your domain stays yours
Registered in your name. If you leave, we transfer it at no charge and export your content within 14 days.
The conditions, plainly: the guarantees do not cover changes made by you or third parties, content published against our advice, or ranking outside your area and services. The remedy is the corrective work, not a refund: all sales are final except a duplicate or incorrect charge reported within 30 days. Full wording in the terms and refund policy.
Questions about trade contractor SEO services
Do you guarantee a specific ranking position?
No. We guarantee that your site starts ranking for local searches in your area within 3 to 5 months of launch, and continue the search work at no extra charge until it does, rather than promising a specific position no provider can control.
Is SEO an extra monthly cost?
No. Page architecture, researched articles, schema markup and weekly updates are all part of your plan, not billed separately.
How many articles get published each week?
2 a week on the base and mid plans, 3 a week with the Content Engine on the top plan, each 2,500 to 3,200 words.
Do you do SEO for towns we do not currently serve?
We build pages for the towns and service areas you name during onboarding. Adding a new town later is a normal revision.
How long does contractor SEO take to work?
Most of the work is visible within the 3 to 5 months window we guarantee for local ranking. Speed and structure count from launch day; articles build over months.
Do you manage my Google Business Profile?
On Site General, yes: posts, hours, service list and photos kept current. On the other plans the website work is done for you and the profile stays with you.
Will you get me into ChatGPT or AI Overviews?
No one can promise that. We make the site easy for AI assistants to read and cite, which makes it more likely.
Do I need a separate SEO company?
Not for the site itself. The page structure, schema, articles and updates are part of every plan. Link building and ads are outside our scope.
16 Related scopes
Related services
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Or email and a person replies within one working day.