Starting point
Answers about trade service requests lived in the heads and outboxes of individual staff. The organization's best explanations had never been written down in one place.
Job file 03 / Other trades
A common reference for trade service request questions
A job file from a multi-trade property services company in Ann Arbor, Michigan: what the site did before, what we built in 20 working days, and what the office does differently now.
Title block
- Client
- Multi-trade property services company
- Region
- Ann Arbor, Michigan
- Size
- 13 staff; one locally managed operation
- Programme
- 20 working days
- Signed off by
- Business manager
01 Existing conditions
Where the site started, and what it cost the office
The problem
When it comes to trade service requests, the best answers were buried in old sent emails. New colleagues had nothing reliable to learn from, and visitors could not settle simple points without ringing.
02 As built
What we built
A curated FAQ now covers service boundaries and contractor credentials, built from the questions customers actually ask. Owners reviewed their own answers, and anything requiring personal advice is routed to a conversation rather than guessed at online.
Features used
- 01Staff-reviewed FAQ
- 02Topic grouping
- 03Named content owner
- 04Contact links for individual questions
Where this sits in the plan
03 Programme
How long it took
20 working days after content approval, including staff review and handover.
04 As handed over
What changed
With trade service requests, the same question now gets the same answer everywhere. The page carries the routine load, and individual circumstances still get individual attention.
The starting point was our own inbox, not a template. The trade service requests page sounds like us on a good day, with the contradictions ironed out.
Want the same fix on your site?
A 30-minute demo, on your screen, with the pages and forms your trade would get. Plans from $127 a month; the $697 build fee comes after launch.
Questions about this project
How long did this project take?
20 working days after content approval, including staff review and handover. The clock started once the client had approved the content, so the staff review and the handover sit inside that time rather than after it.
Which parts of the plan did this use?
The build used staff-reviewed faq, topic grouping, named content owner, contact links for individual questions. Those sit under found on google and in ai answers (on every plan) and weekly detail updates, without you lifting a finger (on every plan).
Why is the business not named?
Client case studies are anonymized on purpose. The client is described as a multi-trade property services company in Ann Arbor, Michigan, and the quote is from Harvey Lockhart, business manager, used with permission.
Can you do the same for a different trade?
Yes. The same approach is part of a managed plan from $127 a month, with the $697 build fee invoiced only after launch. On a demo call we show the pages and forms your trade would get before you commit.
05 Related files
Related case studies
Related services
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Domain and hosting included, the build fee invoiced only after launch.
Or email and a person replies within one working day.