Starting point
Trade service requests inquiries arrived unattributed. Which pages persuaded people to write was a matter of opinion.
Job file 18 / Concrete & masonry
Where trade service requests inquiries really come from
A job file from a brickwork and repointing contractor in Plano, Texas: what the site did before, what we built in 15 working days, and what the office does differently now.
Title block
- Client
- Brickwork and repointing contractor
- Region
- Plano, Texas
- Size
- 13 staff; one locally managed operation
- Programme
- 15 working days
- Signed off by
- Office administrator
01 Existing conditions
Where the site started, and what it cost the office
The problem
Day to day with trade service requests, a busy page and a useful page were indistinguishable in the data. The team had no simple way to connect a submitted request to the page that produced it.
02 As built
What we built
The origin of every inquiry is recorded with the submission, next to trade required, property ZIP code and access notes. Reporting counts genuine inquiries separately from visits and never touches the content of messages.
Features used
- 01Originating-page field
- 02Service category
- 03Inquiry reporting
- 04Exclusion of sensitive message text
03 Programme
How long it took
15 working days after content approval, including staff review and handover.
04 As handed over
What changed
For trade service requests, the team can now ask which pages persuade, not just which attract. The walkthrough shows measurement starting, not results being invented.
Our trade service requests conversations about content finally reference evidence. Knowing an inquiry's origin changes the questions we ask.
Want the same fix on your site?
A 30-minute demo, on your screen, with the pages and forms your trade would get. Plans from $127 a month; the $697 build fee comes after launch.
Questions about this project
How long did this project take?
15 working days after content approval, including staff review and handover. The clock started once the client had approved the content, so the staff review and the handover sit inside that time rather than after it.
Which parts of the plan did this use?
The build used originating-page field, service category, inquiry reporting, exclusion of sensitive message text. Those sit under every enquiry lands where your team already works (on every plan) and found on google and in ai answers (on every plan).
Why is the business not named?
Client case studies are anonymized on purpose. The client is described as a brickwork and repointing contractor in Plano, Texas, and the quote is from Jordan Latham, office administrator, used with permission.
Can you do the same for concrete & masonry contractors?
Yes. The same approach is part of a managed plan from $127 a month, with the $697 build fee invoiced only after launch. On a demo call we show the pages and forms your trade would get before you commit.
05 Related files
Related case studies
Related services
- Trade contractor SEO servicesSEO built into every plan for trade contractors: page architecture, service area pages and researched articles, not a separate add-on.
- Local SEO for specialty contractorsLocal SEO built from real service area pages and managed business profile work, not just a listing submission service.
- Websites for concrete & masonry contractorsA concrete and masonry website earns its keep by pairing a strong project gallery, since this is a highly visual, high-ticket trade, with pages built for the specific job types buyers search for, driveways, patios, retaining walls and foundations.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Domain and hosting included, the build fee invoiced only after launch.
Or email and a person replies within one working day.