Starting point
The trade service requests content read like every other brochure. There was no material to help a visitor understand how the work is really done.
Job file 12 / Concrete & masonry
Showing the working behind trade service requests
A job file from a general building and maintenance contractor in Fargo, North Dakota: what the site did before, what we built in 25 working days, and what the office does differently now.
Title block
- Client
- General building and maintenance contractor
- Region
- Fargo, North Dakota
- Size
- 10 staff; one locally managed operation
- Programme
- 25 working days
- Signed off by
- Front office coordinator
01 Existing conditions
Where the site started, and what it cost the office
The problem
For trade service requests, the gap between what the site claimed and what it showed made the claims weaker, not stronger.
02 As built
What we built
The page now centres on service boundaries and contractor credentials, illustrated with approved material where useful. Each item carries a short caption explaining its relevance, and the page ends by pointing to a scheduling call from the relevant trade team.
Features used
- 01Approved reference material
- 02Explanatory captions
- 03Clear service narrative
- 04Contextual contact link
03 Programme
How long it took
25 working days after content approval, including staff review and handover.
04 As handed over
What changed
Day to day with trade service requests, the site now argues with evidence the business chose to publish. Visitors form views from substance rather than from adjectives.
The new trade service requests page gives people something real to evaluate. We are showing the work rather than leaning on polished phrases.
Want the same fix on your site?
A 30-minute demo, on your screen, with the pages and forms your trade would get. Plans from $127 a month; the $697 build fee comes after launch.
Questions about this project
How long did this project take?
25 working days after content approval, including staff review and handover. The clock started once the client had approved the content, so the staff review and the handover sit inside that time rather than after it.
Which parts of the plan did this use?
The build used approved reference material, explanatory captions, clear service narrative, contextual contact link. Those sit under a page for every service you run (on every plan) and weekly detail updates, without you lifting a finger (on every plan).
Why is the business not named?
Client case studies are anonymized on purpose. The client is described as a general building and maintenance contractor in Fargo, North Dakota, and the quote is from Iman Al-Amin, front office coordinator, used with permission.
Can you do the same for concrete & masonry contractors?
Yes. The same approach is part of a managed plan from $127 a month, with the $697 build fee invoiced only after launch. On a demo call we show the pages and forms your trade would get before you commit.
05 Related files
Related case studies
Related services
- Trade contractor website templatesStarting points for a trade contractor website, then rebuilt around your brand, services and towns before anything goes live.
- Contractor website redesignReplace a slow, dated contractor website with a custom-coded rebuild, with redirects protecting the rankings you already have.
- Websites for concrete & masonry contractorsA concrete and masonry website earns its keep by pairing a strong project gallery, since this is a highly visual, high-ticket trade, with pages built for the specific job types buyers search for, driveways, patios, retaining walls and foundations.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Domain and hosting included, the build fee invoiced only after launch.
Or email and a person replies within one working day.