System-type page set
AC, furnace and mini-split pages built and priced for how each is actually searched.
Scope of works
HVAC contractor website design that works through the whole year, not just peak season
HVAC contractor website design works when the site earns searches across the calendar, maintenance and mini-splits in spring and fall, repair and installation during summer and winter peaks, rather than going quiet the moment the weather changes.
What it costs
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
01 Client
Who is HVAC contractor website design for?
Heating, cooling and ventilation contractors who ride the seasons: AC repair in summer, furnaces in winter, and maintenance plans and mini-splits in between.
Built for the whole calendar, whether that means Arizona and Texas summers or Ohio and Pennsylvania winters.
02 Symptoms
Signs your business needs this
- 01
Traffic and calls drop hard between peak seasons.
- 02
Your maintenance plan is a line on the services page, not a page with a sign-up.
- 03
Mini-splits and heat pumps are not mentioned anywhere.
- 04
Peak-season calls go unanswered while the crew is on a roof.
03 Detail
Built around the whole demand curve, not just the peaks
Many HVAC sites are built during a busy season and never updated for the shoulder months, when maintenance plans and mini-split installs are the searches actually happening. The design gives maintenance plans, mini-splits and financing their own pages so the site keeps earning traffic in the months a peak-season-only site goes quiet.
04 Detail
What the design includes
System type is the first thing a design has to separate: furnace and AC service are different searches, and mini-split and ductless systems are a distinct, fast-growing category most contractor sites still ignore entirely.
Separate AC repair and installation pages
Separate furnace repair and installation pages
A dedicated mini-split and ductless systems page
A maintenance plan page explaining what is included
05 Detail
How it stays current across seasons
Weekly updates let us reprioritize which service leads the home page as the season turns, without a redesign. Researched articles published on a schedule cover topics tied to the season they run in, keeping the whole site relevant to what people are actually searching that month.
06 Deliverables
What you get with HVAC contractor website design
Maintenance plan page
What is included, how often visits happen, and how to enroll.
Financing page
A clear page for financing options, if you offer them.
Service area pages
One page per town or county your crews cover.
System-type quote form
Asks system type, age and symptom before routing the enquiry.
07 Client notes
What owners say about HVAC contractor website design
What I value about the trade service requests guide is its restraint. Visitors arrive knowing what the first discussion covers and what they should think about beforehand. First conversations are shorter and better because of it.
What they got Preparation guide and inquiry support for trade service requests
We expected a prettier website; what we actually use every day is the new form. Every submission arrives with trade required, property ZIP code and access notes filled in, which used to take us a second email to obtain. It has quietly removed the slowest step in our intake.
What they got Inquiry form and response workflow for trade service requests
08 Sequence
How the work is done, step by step
- 01Onboarding formYour services, towns, license details and brand, in about 15 minutes.
- 02Onboarding callWe fill the gaps, agree the page list and set the launch date.
- 03Design and buildEvery page designed around your trade and your photos, then built and speed tested.
- 04Your reviewYou check it on your own phone and ask for changes before anything goes live.
- 05Launch, then the build feeThe site goes live and the $697 build fee is invoiced only after you approve it.
Want to see HVAC contractor website design for your business?
A 30-minute demo, on your screen, with the pages your trade would get. Plans from $127 a month; the $697 build fee comes after launch.
10 Exclusions
What is not included
Knowing the edges of the job makes the rest easier to trust. None of these are part of this service:
- Trade work of any kind. We design and run the website; the electrical, plumbing and HVAC work stays yours.
- On-site photography. We launch with trade photos and add your job photos as you send them.
- Printed materials, vehicle wraps and signage.
- Running your ad campaigns.
11 Programme and cost
How long it takes and what it costs
Live in 7 days on Site Crew, 10 on Site Foreman and 15 on Site General, counted from the onboarding call. Revisions after launch are completed within 2 to 5 working days.
What drives the price
The plan you choose: $127 a month for the site, more with the AI Engine or the Content Engine.
Nothing about the design itself changes the price: the number of service and town pages is not metered.
Changes after launch use your 5 monthly revisions, then $20 each.
12 Methods
Methods and tools we use
- Custom-coded components, no page builder
- Mobile-first layouts tested on real phones
- Answer-first copy written from your onboarding answers
- Schema generated for every page type
13 Plan contents
Everything else that comes with the plan
This service is one part of a managed plan. Here is every line item, and which plan carries it.
| What you get | Site Crew$127/ month | Site Foreman$267/ month + usage | Site General$647/ month |
|---|---|---|---|
| The website | |||
| Custom-coded pages, 90+ PageSpeed guaranteedEvery page is hand built and served from Cloudflare's edge, with a 90+ Google PageSpeed score guaranteed on mobile and desktop. | |||
| A page for every service you runPanel upgrades, drain cleaning, mini-splits, stamped concrete: each service you name gets its own page and its own quote button. | |||
| Location pages for the towns you workA real page for each town, county or service radius you name, crossed with the services you run there. | |||
| Quote request tool built for your tradeA short form that asks what sizes the job first: job type, property, scope, timeline and photos. | |||
| Lead intake into your CRMEvery form and chat enquiry lands in the CRM, dispatch tool or inbox you already use, by direct API, Zapier or Make. | |||
| Compliance pages that come with the sitePrivacy policy, terms, a cookie policy with a consent banner that really holds back tracking scripts, and an accessibility statement, plus your license number where your state expects it. | |||
| Found on Google and in AI answers | |||
| Technical and on-page SEOClean page structure, one clear topic per page, titles, descriptions, internal links, a sitemap and fast pages from day one. | |||
| Answer-ready content (AEO)Answer-first copy, FAQ blocks and structured answers written so Google can lift them into featured snippets and voice answers. | |||
| AI-assistant readiness (GEO)An llms.txt file, consistent business details and plainly stated facts, so assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews can read and cite the site. | |||
| Schema markup (JSON-LD)Structured data for your business, services, FAQs and breadcrumbs on every page, so search and AI engines know exactly who you are and what you do. | |||
| Local ranking guaranteeIf the site is not ranking for local searches in your area within 3 to 5 months of launch, we keep doing the search work at no extra charge until it is. | |||
| Researched articles every weekArticles of 2,500 to 3,200 words, written for your trade and your area, with sources cited. | 2 a week | 2 a week | 3 a week |
| Hosting, updates and support | |||
| Managed hosting and securityCloudflare hosting with SSL, a CDN, DDoS protection and unmetered bandwidth, all inside the monthly fee. | |||
| Free domain, registered in your nameOne domain included while your plan is active, or we point the one you already own. It is yours if you leave. | |||
| Weekly detail updatesSmall real changes every week: new job photos, seasonal messaging, corrected details. | |||
| 5 revisions a monthAny change of any size, completed within 2 to 5 working days. Extra revisions are a flat $20 each. | |||
| Client portalOne place to request revisions, raise support tickets, send files and message the team. | |||
| Move from your old site with redirectsPages worth keeping are rebuilt, every old URL is redirected to its new page, and your email setup is checked before DNS changes. | |||
| The AI Engine | |||
| AI receptionistAnswers calls your team cannot pick up, takes the job details, books the appointment into your calendar and sends you a short call summary. | |||
| Site chat widgetAnswers common questions about your trade on the website, takes details and books appointments. | |||
| SMS and Messenger follow-upReplies to text messages and Facebook Messenger enquiries, follows up on new leads and books appointments. | |||
| Text messaging registration (A2P 10DLC) filed for youWe file the carrier registration business texting now requires, with the carrier fee passed through at cost. | |||
| Safe hand-off to a personThe AI never gives safety, code, licensing or professional advice. Anything that needs judgment goes to a person at your business. | |||
| The Content Engine | |||
| Social posts and reels3 social image posts and 2 reels a week, built from the same material as your articles. | 3 posts, 2 reels | ||
| Managed Google Business ProfilePosts, hours, service list and photos kept current on your Google Business Profile. | |||
| Live in | 7 days | 10 days | 15 days |
Site Foreman is $267 a month plus AI usage, billed monthly in arrears at what our providers charge us, with no markup.
14 Guarantees
What happens if it does not work out?
You are covered where it matters: you never pay for a build you have not approved, and the two things we promise, speed and ranking, come with a fix rather than an excuse.
Build fee only after you approve
The $697 build fee is invoiced once your site is live and you are satisfied with it. Never before.
90+ PageSpeed, or we fix it free
On mobile and desktop, for the pages we build and host. If our work drops a page below it, we fix it at no charge.
Ranking within 3 to 5 months
If the site is not ranking for local searches in your area by then, we keep doing the search work at no extra charge until it is.
No yearly contract
Cancel by email at least 2 business days before your next invoice. The site runs to the end of the month you paid for.
Your domain stays yours
Registered in your name. If you leave, we transfer it at no charge and export your content within 14 days.
The conditions, plainly: the guarantees do not cover changes made by you or third parties, content published against our advice, or ranking outside your area and services. The remedy is the corrective work, not a refund: all sales are final except a duplicate or incorrect charge reported within 30 days. Full wording in the terms and refund policy.
Questions about HVAC contractor website design
Can the site help fill the off-season calendar?
Yes. Maintenance and mini-split pages specifically target searches that peak in spring and fall, when repair and installation search volume for extreme-weather systems drops off.
Do you separate residential and commercial HVAC?
Yes, if you run both. Commercial HVAC gets its own page written for property managers and facilities staff, distinct from residential service pages.
Can we add a new system type page later, like heat pumps?
Yes. A new system-type page is a normal revision, included in your plan and completed within 2 to 5 working days.
Does the AI Engine help during a peak-season call surge?
On tiers with the AI Engine, an AI receptionist and site chat can take job details and book appointments when your team is buried in calls, then hand anything needing judgment to a person.
Do I get to approve the design before launch?
Yes. You review the whole site on your own devices and request changes before launch. The build fee is invoiced only after you approve it.
Can you use my existing logo and colors?
Yes. We build around your existing brand. If you do not have set colors, we choose a palette that suits your trade and confirm it with you.
How many service pages are included?
As many as the services you actually run. Pages are not metered; they are built from the list you give us during onboarding.
Will the site work well on phones?
It is designed phone first and guaranteed at 90+ PageSpeed on mobile and desktop.
16 Related scopes
Related services
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Or email and a person replies within one working day.