Mobile-first design
Built and tested for the phone screen first, since that is where most plumbing searches happen.
Scope of works
Plumbing company website design works when the site opens instantly on a phone and gets a panicked searcher to your number in one tap, because most plumbing searches happen mid-emergency rather than during calm research.
What it costs
01 Client
Plumbing companies that take emergency calls and planned work: drain cleaning, water heaters, repiping, sewer and fixture installs, from a single truck to several dispatch zones.
02 Symptoms
The site takes more than a moment to open on your own phone.
There is no page built for an emergency search.
Water heater repair and installation are the same paragraph.
Your reviews live on Google but nowhere on the site.
03 Detail
A plumbing search is often made standing over water. Every page we build is custom coded and served from the edge, which is why every plan carries a 90+ PageSpeed guarantee on mobile and desktop, not just on a demo device on a fast office connection. That speed is the single biggest design decision on a plumbing site.
04 Detail
The design separates emergency plumbing from planned work like repiping and water heater installation, because those are different searches with different intent, and gives each its own page rather than one shared "plumbing services" list.
A dedicated emergency plumbing page, built to be found fast
Separate pages for drain cleaning, water heaters and repiping
A place for reviews and past jobs, shown as illustrative until verified reviews exist
Your number visible on every page, especially on mobile

05 Detail
The design is maintained, not delivered and forgotten. Weekly updates keep pages current, researched articles publish on a schedule, and 5 revisions a month mean the site can add a new service or town as your business grows without a redesign project every few years.
06 Deliverables
Built and tested for the phone screen first, since that is where most plumbing searches happen.
A dedicated, fast-to-find page for urgent plumbing searches.
Drain cleaning, water heaters and repiping each get their own page.
One page per town you serve, crossed with your services.
Every enquiry lands where your dispatch team already looks.
07 Client notes
We expected a prettier website; what we actually use every day is the new form. Every submission arrives with trade required, property ZIP code and access notes filled in, which used to take us a second email to obtain. It has quietly removed the slowest step in our intake.
What they got Inquiry form and response workflow for trade service requests
I tested the trade service requests page on my own phone before we approved anything. The important details sit near the top and the inquiry button is impossible to miss. The days of talking customers through the menu are over.
What they got Mobile navigation and page layout for trade service requests
08 Sequence
A 30-minute demo, on your screen, with the pages your trade would get. Plans from $127 a month; the $697 build fee comes after launch.
10 Exclusions
Knowing the edges of the job makes the rest easier to trust. None of these are part of this service:
11 Programme and cost
Live in 7 days on Site Crew, 10 on Site Foreman and 15 on Site General, counted from the onboarding call. Revisions after launch are completed within 2 to 5 working days.
What drives the price
The plan you choose: $127 a month for the site, more with the AI Engine or the Content Engine.
Nothing about the design itself changes the price: the number of service and town pages is not metered.
Changes after launch use your 5 monthly revisions, then $20 each.
12 Methods
13 Plan contents
This service is one part of a managed plan. Here is every line item, and which plan carries it.
| What you get | Site Crew$127/ month | Site Foreman$267/ month + usage | Site General$647/ month |
|---|---|---|---|
| The website | |||
| Custom-coded pages, 90+ PageSpeed guaranteedEvery page is hand built and served from Cloudflare's edge, with a 90+ Google PageSpeed score guaranteed on mobile and desktop. | |||
| A page for every service you runPanel upgrades, drain cleaning, mini-splits, stamped concrete: each service you name gets its own page and its own quote button. | |||
| Location pages for the towns you workA real page for each town, county or service radius you name, crossed with the services you run there. | |||
| Quote request tool built for your tradeA short form that asks what sizes the job first: job type, property, scope, timeline and photos. | |||
| Lead intake into your CRMEvery form and chat enquiry lands in the CRM, dispatch tool or inbox you already use, by direct API, Zapier or Make. | |||
| Compliance pages that come with the sitePrivacy policy, terms, a cookie policy with a consent banner that really holds back tracking scripts, and an accessibility statement, plus your license number where your state expects it. | |||
| Found on Google and in AI answers | |||
| Technical and on-page SEOClean page structure, one clear topic per page, titles, descriptions, internal links, a sitemap and fast pages from day one. | |||
| Answer-ready content (AEO)Answer-first copy, FAQ blocks and structured answers written so Google can lift them into featured snippets and voice answers. | |||
| AI-assistant readiness (GEO)An llms.txt file, consistent business details and plainly stated facts, so assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews can read and cite the site. | |||
| Schema markup (JSON-LD)Structured data for your business, services, FAQs and breadcrumbs on every page, so search and AI engines know exactly who you are and what you do. | |||
| Local ranking guaranteeIf the site is not ranking for local searches in your area within 3 to 5 months of launch, we keep doing the search work at no extra charge until it is. | |||
| Researched articles every weekArticles of 2,500 to 3,200 words, written for your trade and your area, with sources cited. | 2 a week | 2 a week | 3 a week |
| Hosting, updates and support | |||
| Managed hosting and securityCloudflare hosting with SSL, a CDN, DDoS protection and unmetered bandwidth, all inside the monthly fee. | |||
| Free domain, registered in your nameOne domain included while your plan is active, or we point the one you already own. It is yours if you leave. | |||
| Weekly detail updatesSmall real changes every week: new job photos, seasonal messaging, corrected details. | |||
| 5 revisions a monthAny change of any size, completed within 2 to 5 working days. Extra revisions are a flat $20 each. | |||
| Client portalOne place to request revisions, raise support tickets, send files and message the team. | |||
| Move from your old site with redirectsPages worth keeping are rebuilt, every old URL is redirected to its new page, and your email setup is checked before DNS changes. | |||
| The AI Engine | |||
| AI receptionistAnswers calls your team cannot pick up, takes the job details, books the appointment into your calendar and sends you a short call summary. | |||
| Site chat widgetAnswers common questions about your trade on the website, takes details and books appointments. | |||
| SMS and Messenger follow-upReplies to text messages and Facebook Messenger enquiries, follows up on new leads and books appointments. | |||
| Text messaging registration (A2P 10DLC) filed for youWe file the carrier registration business texting now requires, with the carrier fee passed through at cost. | |||
| Safe hand-off to a personThe AI never gives safety, code, licensing or professional advice. Anything that needs judgment goes to a person at your business. | |||
| The Content Engine | |||
| Social posts and reels3 social image posts and 2 reels a week, built from the same material as your articles. | 3 posts, 2 reels | ||
| Managed Google Business ProfilePosts, hours, service list and photos kept current on your Google Business Profile. | |||
| Live in | 7 days | 10 days | 15 days |
Site Foreman is $267 a month plus AI usage, billed monthly in arrears at what our providers charge us, with no markup.
14 Guarantees
You are covered where it matters: you never pay for a build you have not approved, and the two things we promise, speed and ranking, come with a fix rather than an excuse.
The $697 build fee is invoiced once your site is live and you are satisfied with it. Never before.
On mobile and desktop, for the pages we build and host. If our work drops a page below it, we fix it at no charge.
If the site is not ranking for local searches in your area by then, we keep doing the search work at no extra charge until it is.
Cancel by email at least 2 business days before your next invoice. The site runs to the end of the month you paid for.
Registered in your name. If you leave, we transfer it at no charge and export your content within 14 days.
The conditions, plainly: the guarantees do not cover changes made by you or third parties, content published against our advice, or ranking outside your area and services. The remedy is the corrective work, not a refund: all sales are final except a duplicate or incorrect charge reported within 30 days. Full wording in the terms and refund policy.
We guarantee a 90+ Google PageSpeed score on mobile and desktop for the pages we build and host, and fix it at no charge if a page we built falls below that.
Yes. It is designed to stand out with the phone number placed before any other content, since speed to a phone call matters more on that page than anywhere else on the site.
Yes. They are different searches with different buyer intent, so each gets its own page rather than sharing one.
Pricing runs on the same three plans as every trade we build for, starting from the monthly fee shown on the pricing page, with a one-time build fee invoiced only after launch.
Yes. You review the whole site on your own devices and request changes before launch. The build fee is invoiced only after you approve it.
Yes. We build around your existing brand. If you do not have set colors, we choose a palette that suits your trade and confirm it with you.
As many as the services you actually run. Pages are not metered; they are built from the list you give us during onboarding.
It is designed phone first and guaranteed at 90+ PageSpeed on mobile and desktop.
16 Related scopes
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Or email and a person replies within one working day.
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