Scope of works

Plumbing company website design built for the moment someone is standing over a leak

Plumbing company website design works when the site opens instantly on a phone and gets a panicked searcher to your number in one tap, because most plumbing searches happen mid-emergency rather than during calm research.

What it costs

  • Plans$127 a month
  • Build fee$697, after launch
  • Live in7 days
  • Revisions5 a month
  • Domain and hostingIncluded

01 Client


Who is plumbing company website design for?

Plumbing companies that take emergency calls and planned work: drain cleaning, water heaters, repiping, sewer and fixture installs, from a single truck to several dispatch zones.

02 Symptoms


Signs your business needs this

  1. 01

    The site takes more than a moment to open on your own phone.

  2. 02

    There is no page built for an emergency search.

  3. 03

    Water heater repair and installation are the same paragraph.

  4. 04

    Your reviews live on Google but nowhere on the site.

03 Detail


Speed is not optional in this trade

A plumbing search is often made standing over water. Every page we build is custom coded and served from the edge, which is why every plan carries a 90+ PageSpeed guarantee on mobile and desktop, not just on a demo device on a fast office connection. That speed is the single biggest design decision on a plumbing site.

04 Detail


What the design covers

The design separates emergency plumbing from planned work like repiping and water heater installation, because those are different searches with different intent, and gives each its own page rather than one shared "plumbing services" list.

  • A dedicated emergency plumbing page, built to be found fast

  • Separate pages for drain cleaning, water heaters and repiping

  • A place for reviews and past jobs, shown as illustrative until verified reviews exist

  • Your number visible on every page, especially on mobile

Infographic with Tanner the wolf pup mascot: What a plumbing site covers. A dedicated emergency page; drain, water heater, repipe pages; reviews and past jobs; your number on every page.

05 Detail


What happens after launch

The design is maintained, not delivered and forgotten. Weekly updates keep pages current, researched articles publish on a schedule, and 5 revisions a month mean the site can add a new service or town as your business grows without a redesign project every few years.

06 Deliverables


What you get with plumbing company website design

  • Mobile-first design

    Built and tested for the phone screen first, since that is where most plumbing searches happen.

  • Emergency page

    A dedicated, fast-to-find page for urgent plumbing searches.

  • Service page set

    Drain cleaning, water heaters and repiping each get their own page.

  • Service area pages

    One page per town you serve, crossed with your services.

  • CRM routing

    Every enquiry lands where your dispatch team already looks.

07 Client notes


What owners say about plumbing company website design

  • We expected a prettier website; what we actually use every day is the new form. Every submission arrives with trade required, property ZIP code and access notes filled in, which used to take us a second email to obtain. It has quietly removed the slowest step in our intake.

    What they got Inquiry form and response workflow for trade service requests

    Heather RutledgeSite bookings supervisor, bathroom renovation specialistsProvo, Utah · Site Crew
  • I tested the trade service requests page on my own phone before we approved anything. The important details sit near the top and the inquiry button is impossible to miss. The days of talking customers through the menu are over.

    What they got Mobile navigation and page layout for trade service requests

    Viola BaxterJob bookings administrator, plumbing and heating services firmBurlington, Vermont · Site Crew

08 Sequence


How the work is done, step by step

  1. 01Onboarding formYour services, towns, license details and brand, in about 15 minutes.
  2. 02Onboarding callWe fill the gaps, agree the page list and set the launch date.
  3. 03Design and buildEvery page designed around your trade and your photos, then built and speed tested.
  4. 04Your reviewYou check it on your own phone and ask for changes before anything goes live.
  5. 05Launch, then the build feeThe site goes live and the $697 build fee is invoiced only after you approve it.

Want to see plumbing company website design for your business?

A 30-minute demo, on your screen, with the pages your trade would get. Plans from $127 a month; the $697 build fee comes after launch.

10 Exclusions


What is not included

Knowing the edges of the job makes the rest easier to trust. None of these are part of this service:

  • Trade work of any kind. We design and run the website; the electrical, plumbing and HVAC work stays yours.
  • On-site photography. We launch with trade photos and add your job photos as you send them.
  • Printed materials, vehicle wraps and signage.
  • Running your ad campaigns.

11 Programme and cost


How long it takes and what it costs

Live in 7 days on Site Crew, 10 on Site Foreman and 15 on Site General, counted from the onboarding call. Revisions after launch are completed within 2 to 5 working days.

What drives the price

  • The plan you choose: $127 a month for the site, more with the AI Engine or the Content Engine.

  • Nothing about the design itself changes the price: the number of service and town pages is not metered.

  • Changes after launch use your 5 monthly revisions, then $20 each.

12 Methods


Methods and tools we use

  • Custom-coded components, no page builder
  • Mobile-first layouts tested on real phones
  • Answer-first copy written from your onboarding answers
  • Schema generated for every page type

13 Plan contents


Everything else that comes with the plan

This service is one part of a managed plan. Here is every line item, and which plan carries it.

What is in each plan, Site Crew $127, Site Foreman $267, Site General $647 a month, plus a $697 build fee after launch.
What you getSite Crew$127/ monthSite Foreman$267/ month + usageSite General$647/ month
The website
Custom-coded pages, 90+ PageSpeed guaranteedEvery page is hand built and served from Cloudflare's edge, with a 90+ Google PageSpeed score guaranteed on mobile and desktop.
A page for every service you runPanel upgrades, drain cleaning, mini-splits, stamped concrete: each service you name gets its own page and its own quote button.
Location pages for the towns you workA real page for each town, county or service radius you name, crossed with the services you run there.
Quote request tool built for your tradeA short form that asks what sizes the job first: job type, property, scope, timeline and photos.
Lead intake into your CRMEvery form and chat enquiry lands in the CRM, dispatch tool or inbox you already use, by direct API, Zapier or Make.
Compliance pages that come with the sitePrivacy policy, terms, a cookie policy with a consent banner that really holds back tracking scripts, and an accessibility statement, plus your license number where your state expects it.
Found on Google and in AI answers
Technical and on-page SEOClean page structure, one clear topic per page, titles, descriptions, internal links, a sitemap and fast pages from day one.
Answer-ready content (AEO)Answer-first copy, FAQ blocks and structured answers written so Google can lift them into featured snippets and voice answers.
AI-assistant readiness (GEO)An llms.txt file, consistent business details and plainly stated facts, so assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews can read and cite the site.
Schema markup (JSON-LD)Structured data for your business, services, FAQs and breadcrumbs on every page, so search and AI engines know exactly who you are and what you do.
Local ranking guaranteeIf the site is not ranking for local searches in your area within 3 to 5 months of launch, we keep doing the search work at no extra charge until it is.
Researched articles every weekArticles of 2,500 to 3,200 words, written for your trade and your area, with sources cited.2 a week2 a week3 a week
Hosting, updates and support
Managed hosting and securityCloudflare hosting with SSL, a CDN, DDoS protection and unmetered bandwidth, all inside the monthly fee.
Free domain, registered in your nameOne domain included while your plan is active, or we point the one you already own. It is yours if you leave.
Weekly detail updatesSmall real changes every week: new job photos, seasonal messaging, corrected details.
5 revisions a monthAny change of any size, completed within 2 to 5 working days. Extra revisions are a flat $20 each.
Client portalOne place to request revisions, raise support tickets, send files and message the team.
Move from your old site with redirectsPages worth keeping are rebuilt, every old URL is redirected to its new page, and your email setup is checked before DNS changes.
The AI Engine
AI receptionistAnswers calls your team cannot pick up, takes the job details, books the appointment into your calendar and sends you a short call summary.
Site chat widgetAnswers common questions about your trade on the website, takes details and books appointments.
SMS and Messenger follow-upReplies to text messages and Facebook Messenger enquiries, follows up on new leads and books appointments.
Text messaging registration (A2P 10DLC) filed for youWe file the carrier registration business texting now requires, with the carrier fee passed through at cost.
Safe hand-off to a personThe AI never gives safety, code, licensing or professional advice. Anything that needs judgment goes to a person at your business.
The Content Engine
Social posts and reels3 social image posts and 2 reels a week, built from the same material as your articles.3 posts, 2 reels
Managed Google Business ProfilePosts, hours, service list and photos kept current on your Google Business Profile.
Live in7 days10 days15 days

Site Foreman is $267 a month plus AI usage, billed monthly in arrears at what our providers charge us, with no markup.

14 Guarantees


What happens if it does not work out?

You are covered where it matters: you never pay for a build you have not approved, and the two things we promise, speed and ranking, come with a fix rather than an excuse.

  • Build fee only after you approve

    The $697 build fee is invoiced once your site is live and you are satisfied with it. Never before.

  • 90+ PageSpeed, or we fix it free

    On mobile and desktop, for the pages we build and host. If our work drops a page below it, we fix it at no charge.

  • Ranking within 3 to 5 months

    If the site is not ranking for local searches in your area by then, we keep doing the search work at no extra charge until it is.

  • No yearly contract

    Cancel by email at least 2 business days before your next invoice. The site runs to the end of the month you paid for.

  • Your domain stays yours

    Registered in your name. If you leave, we transfer it at no charge and export your content within 14 days.

The conditions, plainly: the guarantees do not cover changes made by you or third parties, content published against our advice, or ranking outside your area and services. The remedy is the corrective work, not a refund: all sales are final except a duplicate or incorrect charge reported within 30 days. Full wording in the terms and refund policy.

Questions about plumbing company website design

How fast does the site actually load?

We guarantee a 90+ Google PageSpeed score on mobile and desktop for the pages we build and host, and fix it at no charge if a page we built falls below that.

Can the emergency page differ visually from the rest of the site?

Yes. It is designed to stand out with the phone number placed before any other content, since speed to a phone call matters more on that page than anywhere else on the site.

Do you handle water heater repair and installation as separate pages?

Yes. They are different searches with different buyer intent, so each gets its own page rather than sharing one.

What does a plumbing company website design cost?

Pricing runs on the same three plans as every trade we build for, starting from the monthly fee shown on the pricing page, with a one-time build fee invoiced only after launch.

Do I get to approve the design before launch?

Yes. You review the whole site on your own devices and request changes before launch. The build fee is invoiced only after you approve it.

Can you use my existing logo and colors?

Yes. We build around your existing brand. If you do not have set colors, we choose a palette that suits your trade and confirm it with you.

How many service pages are included?

As many as the services you actually run. Pages are not metered; they are built from the list you give us during onboarding.

Will the site work well on phones?

It is designed phone first and guaranteed at 90+ PageSpeed on mobile and desktop.

See it built for your business

A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.

Or email and a person replies within one working day.