Service area pages
A dedicated page for every town or county you name during onboarding.
Scope of works
Local SEO for specialty contractors, built from real pages, not just directory listings
Local SEO for specialty contractors starts with a real page for every town or county you serve, because a directory listing with your name in a list of forty businesses cannot compete with a dedicated page built around your services in that specific place.
What it costs
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
01 Client
Who is local SEO for specialty contractors for?
Contractors who work across several towns or counties and want to show up in each of them, not only in the town where the shop is.
Local search works town by town. A Charlotte crew serving Concord and Matthews, or a Phoenix crew serving Mesa and Chandler, gets a real page for each.
02 Detail
Why a directory listing is not enough
Directory sites rank well because they carry thousands of pages, but each one is thin. A homeowner searching "electrician in [town]" is better served, and search engines increasingly recognize this, by a page built specifically around your business, your services and that town, rather than one row in someone else's list.
03 Detail
What local SEO means on this plan
Local SEO here is the combination of the pages themselves, a managed Google Business Profile on the top plan, and consistent business details across the site, since inconsistent names, addresses or phone numbers across the web actively hurt local rankings.
A page for each town or service area you name
Managed Google Business Profile on the Content Engine plan
Consistent business name, address and phone across the site
Local topics worked into the weekly articles
04 Detail
How it plays out over the first few months
New service area pages typically need a few months to establish themselves in search results, which is normal for any honest local SEO work. We guarantee your site starts ranking for local searches in your area within 3 to 5 months of launch, and keep working at no extra charge if it has not.
05 Symptoms
Signs your business needs this
- 01
Directories outrank you in towns you work every week.
- 02
Your site has one "areas we serve" list of towns.
- 03
Your Google Business Profile has not been touched in months.
- 04
Your name, address and phone differ between listings.
06 Methods
Methods and tools we use
- One primary topic per page
- Answer-first paragraphs and FAQ blocks (AEO)
- llms.txt and consistent entity data (GEO)
- JSON-LD schema for business, services, FAQs and breadcrumbs
07 Sequence
How the work is done, step by step
- 01Map the searchesWe list the services and towns you want to be found for.
- 02Build the pagesOne page per service and per town, each with its own answer-first copy.
- 03Mark it upSchema, titles, descriptions, sitemaps and an llms.txt file on launch.
- 04Publish every week2 to 3 researched articles a week, depending on plan.
- 05Keep at itIf you are not ranking locally within 3 to 5 months, the work continues at no extra charge.
08 Client notes
What owners say about local SEO for specialty contractors
We have more than one contact point, and the old trade service requests page never said which applied where. The visitor picks their location once, and it follows the message all the way to the reply. Customers no longer need a map of our internal structure.
What they got Location information and contact routing for trade service requests
The reporting for trade service requests is something I can genuinely use. The report separates genuine inquiries from raw traffic and leaves message content out of it. Content decisions now start from evidence rather than impressions.
What they got Basic inquiry source reporting for trade service requests
Want to see local SEO for specialty contractors for your business?
A 30-minute demo, on your screen, with the pages your trade would get. Plans from $127 a month; the $697 build fee comes after launch.
10 Deliverables
What you get with local SEO for specialty contractors
Google Business Profile management
Included on the Content Engine plan: posts, hours and photos kept current.
Consistent business details
Name, address and phone kept identical across every page.
Local article topics
Researched articles that work local relevance into general trade topics.
Ranking guarantee
Local ranking within 3 to 5 months, or continued work at no extra charge.
11 Programme and cost
How long it takes and what it costs
Live in 7 days on Site Crew, 10 on Site Foreman and 15 on Site General, counted from the onboarding call. Revisions after launch are completed within 2 to 5 working days.
What drives the price
SEO is inside every plan, not a separate retainer.
The article schedule rises from 2 to 3 a week on Site General.
Site General adds Google Business Profile management.
12 Exclusions
What is not included
Knowing the edges of the job makes the rest easier to trust. None of these are part of this service:
- Paid search or Local Services Ads management.
- Buying links or listings. We do not buy backlinks.
- A promise of a specific position or of appearing in any AI answer.
- Ranking outside your area or for services you do not offer.
13 Plan contents
Everything else that comes with the plan
This service is one part of a managed plan. Here is every line item, and which plan carries it.
| What you get | Site Crew$127/ month | Site Foreman$267/ month + usage | Site General$647/ month |
|---|---|---|---|
| The website | |||
| Custom-coded pages, 90+ PageSpeed guaranteedEvery page is hand built and served from Cloudflare's edge, with a 90+ Google PageSpeed score guaranteed on mobile and desktop. | |||
| A page for every service you runPanel upgrades, drain cleaning, mini-splits, stamped concrete: each service you name gets its own page and its own quote button. | |||
| Location pages for the towns you workA real page for each town, county or service radius you name, crossed with the services you run there. | |||
| Quote request tool built for your tradeA short form that asks what sizes the job first: job type, property, scope, timeline and photos. | |||
| Lead intake into your CRMEvery form and chat enquiry lands in the CRM, dispatch tool or inbox you already use, by direct API, Zapier or Make. | |||
| Compliance pages that come with the sitePrivacy policy, terms, a cookie policy with a consent banner that really holds back tracking scripts, and an accessibility statement, plus your license number where your state expects it. | |||
| Found on Google and in AI answers | |||
| Technical and on-page SEOClean page structure, one clear topic per page, titles, descriptions, internal links, a sitemap and fast pages from day one. | |||
| Answer-ready content (AEO)Answer-first copy, FAQ blocks and structured answers written so Google can lift them into featured snippets and voice answers. | |||
| AI-assistant readiness (GEO)An llms.txt file, consistent business details and plainly stated facts, so assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews can read and cite the site. | |||
| Schema markup (JSON-LD)Structured data for your business, services, FAQs and breadcrumbs on every page, so search and AI engines know exactly who you are and what you do. | |||
| Local ranking guaranteeIf the site is not ranking for local searches in your area within 3 to 5 months of launch, we keep doing the search work at no extra charge until it is. | |||
| Researched articles every weekArticles of 2,500 to 3,200 words, written for your trade and your area, with sources cited. | 2 a week | 2 a week | 3 a week |
| Hosting, updates and support | |||
| Managed hosting and securityCloudflare hosting with SSL, a CDN, DDoS protection and unmetered bandwidth, all inside the monthly fee. | |||
| Free domain, registered in your nameOne domain included while your plan is active, or we point the one you already own. It is yours if you leave. | |||
| Weekly detail updatesSmall real changes every week: new job photos, seasonal messaging, corrected details. | |||
| 5 revisions a monthAny change of any size, completed within 2 to 5 working days. Extra revisions are a flat $20 each. | |||
| Client portalOne place to request revisions, raise support tickets, send files and message the team. | |||
| Move from your old site with redirectsPages worth keeping are rebuilt, every old URL is redirected to its new page, and your email setup is checked before DNS changes. | |||
| The AI Engine | |||
| AI receptionistAnswers calls your team cannot pick up, takes the job details, books the appointment into your calendar and sends you a short call summary. | |||
| Site chat widgetAnswers common questions about your trade on the website, takes details and books appointments. | |||
| SMS and Messenger follow-upReplies to text messages and Facebook Messenger enquiries, follows up on new leads and books appointments. | |||
| Text messaging registration (A2P 10DLC) filed for youWe file the carrier registration business texting now requires, with the carrier fee passed through at cost. | |||
| Safe hand-off to a personThe AI never gives safety, code, licensing or professional advice. Anything that needs judgment goes to a person at your business. | |||
| The Content Engine | |||
| Social posts and reels3 social image posts and 2 reels a week, built from the same material as your articles. | 3 posts, 2 reels | ||
| Managed Google Business ProfilePosts, hours, service list and photos kept current on your Google Business Profile. | |||
| Live in | 7 days | 10 days | 15 days |
Site Foreman is $267 a month plus AI usage, billed monthly in arrears at what our providers charge us, with no markup.
14 Guarantees
What happens if it does not work out?
You are covered where it matters: you never pay for a build you have not approved, and the two things we promise, speed and ranking, come with a fix rather than an excuse.
Build fee only after you approve
The $697 build fee is invoiced once your site is live and you are satisfied with it. Never before.
90+ PageSpeed, or we fix it free
On mobile and desktop, for the pages we build and host. If our work drops a page below it, we fix it at no charge.
Ranking within 3 to 5 months
If the site is not ranking for local searches in your area by then, we keep doing the search work at no extra charge until it is.
No yearly contract
Cancel by email at least 2 business days before your next invoice. The site runs to the end of the month you paid for.
Your domain stays yours
Registered in your name. If you leave, we transfer it at no charge and export your content within 14 days.
The conditions, plainly: the guarantees do not cover changes made by you or third parties, content published against our advice, or ranking outside your area and services. The remedy is the corrective work, not a refund: all sales are final except a duplicate or incorrect charge reported within 30 days. Full wording in the terms and refund policy.
Questions about local SEO for specialty contractors
How many service area pages should we start with?
Most contractors start with the towns or counties their crews already regularly serve, typically somewhere between 3 and 10 to begin, then add more as coverage grows.
Do you manage our Google Business Profile on every plan?
It is included as part of the Content Engine on the top plan. On other plans you keep control of your profile; we can advise on it during onboarding.
What if we serve an overlapping area with a competitor also on your platform?
Every site is built with its own unique content and page structure for its business specifically, so overlapping service areas do not mean duplicate or templated pages.
Can we add towns as our crew count grows?
Yes. Adding a new service area page is a standard revision, included in your monthly plan.
How long does contractor SEO take to work?
Most of the work is visible within the 3 to 5 months window we guarantee for local ranking. Speed and structure count from launch day; articles build over months.
Do you manage my Google Business Profile?
On Site General, yes: posts, hours, service list and photos kept current. On the other plans the website work is done for you and the profile stays with you.
Will you get me into ChatGPT or AI Overviews?
No one can promise that. We make the site easy for AI assistants to read and cite, which makes it more likely.
Do I need a separate SEO company?
Not for the site itself. The page structure, schema, articles and updates are part of every plan. Link building and ads are outside our scope.
16 Related scopes
Related services
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Or email and a person replies within one working day.